Outdoor Advertising in Dubai, OOH Advertising UAE

Outdoor advertising in Dubai offers exceptional visibility for your brand in one of the world’s most dynamic cities. From iconic billboards and bridge banners to Lampposts and taxi wraps, outdoor ads capture the attention of millions in high-traffic areas. EDS specializes in providing strategic, impactful advertising solutions tailored to your business needs, ensuring maximum reach and engagement across the Emirates’ prime locations. Elevate your brand with EDS’s premier outdoor advertising services.

Dubai’s outdoor advertising landscape is a spectacle in itself, reflecting the city’s penchant for grandeur and innovation. From towering skyscrapers adorned with vibrant LED screens to sleek digital billboards lining the bustling streets, outdoor advertising in Dubai commands attention at every turn. Iconic landmarks such as the Burj Khalifa and the Dubai Marina serve as stunning backdrops for larger-than-life advertisements, capturing the imagination of residents and visitors alike. Whether it’s promoting luxury brands along the glamorous Sheikh Zayed Road or showcasing the latest entertainment offerings in the vibrant Downtown area, outdoor advertising in Dubai seamlessly blends into the fabric of the city’s dynamic urban environment, making every corner a canvas for creative expression and commercial messaging. Here’s a brief overview of some additional forms of outdoor advertising commonly found in the UAE:

Why Choose Outdoor Advertising in Dubai?

Strategic Locations: Dubai’s dynamic environment provides prime locations for outdoor advertising. From bustling highways and iconic landmarks to shopping malls and transit hubs, your brand will be seen by a diverse and affluent audience.

High Visibility: Outdoor advertising offers unparalleled visibility. With larger-than-life billboards, digital screens, and transit ads, your message is guaranteed to stand out amidst the city’s busy landscape.

Targeted Reach: Reach your target audience effectively. Our data-driven approach ensures that your advertisements are placed in locations frequented by your desired demographics, maximizing your campaign’s impact.

24/7 Exposure: Unlike other forms of advertising, outdoor ads work around the clock. Your brand will be visible to commuters, tourists, and residents at all times, ensuring continuous engagement.

Outdoor Advertising FAQs

Outdoor Advertising boards are available for everyone – starting from private persons who use one board (for example to publish their personal wishes), through campaigns visible in a few locations directing their customers (for example to a café), to much larger campaigns. You should be aware that the price of a campaign is affected by its date, duration, and location of the advertising board. For example: if you are planning a 28-days long campaign at a screen in the center of a large city, visible in December, the costs of reaching the potential customers will be higher than in the case of 14-days long campaign, visible in February, at a screen placed by a road leading to a small town.

In order to determine the number of screens in a campaign, we consider your needs, your goals and we adjust the solutions to your budget. If you wish to indicate the way to reach your point of interest, a few directing screens will be sufficient, showing your customers the way to reach you. If you wish to promote a new product to be sold all around Dubai, UAE- a wide range campaign would let it reach the customers from your target group.

Before planning the campaign, we define its nature and goal together (for example presenting the offer, increasing sales in a given group, image improvement). We verify the groups of recipients, adjust the number of screens and range, ensuring that your campaign is effective. The budget is important while planning the campaign, so the above issues have to be defined in order to adjust the solutions we offer to your needs.

We plan the campaign on the basis of the collected data. We pay particular attention to the areas where your customers may go. We consider points of interest, namely the locations popular for the public (for example shopping center’s, business areas, residential areas, service points). The format and location of the boards are selected considering the target group and the advertisement content.

Our Graphic Department checks compliance of the graphics creation for OOH (few words, simple font, distinctive color’s, characteristic graphic elements) and suggest the necessary corrections. If needed, we conduct graphic design tests before starting the campaign.

Upon your request, we can conduct post-test surveys determining the effectiveness of the campaign.

Any advertising done outdoors that publicizes your business’s products and services. Types of outdoor advertising include billboards, bus benches, interiors and exteriors of buses, taxis and business vehicles, and signage posted on the exterior of your own brick-and-mortar location.

 Out-of-home (OOH) advertising or outdoor advertising, also known as out-of-home media or outdoor media, is advertising that reaches the consumers while they are outside their homes.

A billboard (also called a hoarding in the many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers.

Any advertising done outdoors that publicizes your business’s products and services. Types of outdoor advertising include billboards, bus benches, interiors and exteriors of buses, taxis and business vehicles, and signage posted on the exterior of your own brick-and-mortar location.

Advertising by billboards is especially useful if you want to create product or brand awareness for your company in the market. You do not have to go around looking for customers because they will be attracted to the product.

The importance of outdoor advertising lies in its benefits, which includes: Outdoor advertising can deliver a relevant message to the mass/targeted audience with ease and efficiency. This advertising medium offers consistency as well as stability when it comes to delivering brand awareness.

An advertising budget is estimate of a company’s promotional expenditures over a certain period of time. … When creating the advertising budget, a company must weigh the trade-offs between spending one additional advertising dollar with the amount of revenue that dollar will bring in as revenue.

 A Veterinary Times article following the aftermath of a recent disciplinary case regarding OOH provision. The recent decision by the RCVS disciplinary committee to strike a vet off over out-of-hours (OOH) provision means the debate raises its head again.

Global advertising is an approach where the same general message is applied in all countries. International advertising is a strategy where you tailor your ad messages to each country.

A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers.

Out-of-home (OOH) advertising or outdoor advertising, also known as out-of-home media or outdoor media, is advertising that reaches the consumers while they are outside their homes.