DIGITAL MARKETING
Emirates Inflight Magazine & Screen Advertising
Emirates inflight advertising provides brands with opportunities to reach international passengers during their journey through selected onboard media formats.
Depending on current authorised advertising inventory, opportunities may include inflight magazine advertising, ICE entertainment-system advertising, video placements, digital formats and selected cabin media.
EDS helps advertisers evaluate Emirates inflight advertising opportunities according to the campaign objective, target markets, advertising format, campaign dates, creative requirements and current media availability.
ICE TV
IN-FLIGHT MAGAZINE
WHAT IS EMIRATES INFLIGHT ADVERTISING?
Emirates inflight advertising refers to advertising opportunities presented to passengers through approved media within the Emirates travel environment.
Depending on available inventory, these can potentially include:
Inflight Magazine Advertising • ICE Entertainment Advertising • Video Advertising • Digital Placements • Seatback Screen Media • Selected Cabin Advertising
Unlike airport advertising, which reaches passengers within terminals and airport environments, inflight advertising reaches travellers during the flight itself.
The exact formats, specifications, geographic coverage and booking conditions depend on currently available Emirates advertising inventory and the relevant authorised media partner.
EMIRATES INFLIGHT ADVERTISING RATES & COSTS
How much does Emirates inflight advertising cost? Costs vary according to the advertising format, placement, campaign duration, selected routes or passenger environments, creative specifications and current media availability.
| Emirates Advertising Format | Placement / Coverage | Estimated Cost (AED) | Typical Application |
|---|---|---|---|
| Open Skies Magazine Half Page Advertisement | Inflight magazine placement | AED 40,000–80,000 per issue | Premium brands & luxury services |
| Open Skies Magazine Full Page Advertisement | Full-page magazine feature | AED 70,000–150,000 per issue | Corporate branding & product launches |
| Premium Magazine Placement | Inside cover / premium positions | AED 150,000–300,000+ per issue | Luxury brands & global campaigns |
| Double Page Spread Magazine Advertisement | High-impact magazine placement | AED 150,000–350,000+ per issue | International campaigns |
| Emirates ICE Video Advertisement | Passenger entertainment screens | AED 100,000–500,000+ per campaign | Global awareness campaigns |
| Pre-Roll Video Advertisement | Before entertainment content | AED 150,000–600,000+ per campaign | Brand storytelling & launches |
| Digital Banner Advertising on ICE System | Passenger digital screens | AED 75,000–300,000+ per campaign | Targeted international exposure |
| Seatback Screen Branding | Individual passenger screen visibility | AED 100,000–400,000+ per campaign | Premium passenger engagement |
| Tray Table / Cabin Branding | Physical passenger touchpoint | AED 150,000–500,000+ per campaign | Extended brand visibility |
| Full Inflight Media Campaign | Magazine + digital + video package | AED 500,000–2 million+ | Multi-format global campaigns |
Rate Note: Emirates inflight advertising rates are indicative estimates and vary according to the advertising format, placement, campaign duration, selected routes, creative requirements and current media availability. Exact formats, specifications, availability and pricing should be confirmed through the relevant authorised media partner for the selected campaign.
EMIRATES INFLIGHT MAGAZINE ADVERTISING
Inflight magazine advertising provides a print-based format that passengers can engage with during their journey.
Depending on current publication and advertising availability, placements may include:
Half Page • Full Page • Double Page Spread • Inside Cover • Premium Positions • Other Available Print Formats
Magazine advertising can accommodate more detailed creative than many short-exposure advertising formats, making it suitable where brands need space for visual storytelling, product information or premium brand presentation.
The exact publication, circulation, advertising positions, issue dates and artwork specifications should always be confirmed for the required campaign period.
OPEN SKIES MAGAZINE ADVERTISING
Where advertising inventory is currently available within Open Skies, advertisers may be able to select from standard and premium magazine positions.
Potential options can include:
Half-Page Advertising
A more compact magazine placement suitable for concise brand communication.
Full-Page Advertising
Provides greater creative space for imagery, branding and campaign messaging.
Double-Page Spread
Uses two facing pages to create a larger visual presentation.
Premium Positions
Subject to availability, premium placements can include positions such as inside covers or other high-profile pages.
Magazine availability and specifications can change, so advertisers should confirm the current publication schedule, advertising inventory and technical requirements before planning creative.
EMIRATES ICE INFLIGHT ENTERTAINMENT ADVERTISING
Emirates’ inflight entertainment environment can provide digital and video advertising opportunities on passenger screens, subject to current commercial inventory.
Potential formats may include:
Video Advertising • Pre-Roll Advertising • Digital Banners • Promotional Placements • Other Approved ICE Media
ICE advertising differs significantly from print because creative is delivered through a digital entertainment environment.
Advertisers should therefore consider:
Video Duration • Screen Specifications • File Format • Audio • Creative Safe Areas • Campaign Dates • Available Passenger or Route Targeting • Playback Conditions
Exact specifications should be obtained before producing the final advertising material.
VIDEO & PRE-ROLL ADVERTISING
Video advertising allows brands to communicate through motion, sound and storytelling during the inflight entertainment experience.
Depending on current inventory, video placements may potentially appear before selected entertainment content or within other approved promotional positions.
Video campaigns are particularly suited to creative that can communicate quickly and clearly.
Important considerations include:
Opening Branding • Video Length • Sound Design • Subtitles • Language • Call to Action • Technical Specifications
Advertisers should not assume that every passenger, route, aircraft or entertainment programme carries the same advertising inventory.
DIGITAL BANNER & SEATBACK SCREEN ADVERTISING
Digital banner or screen-based formats can provide another way to communicate with passengers within the onboard digital environment.
Depending on current inventory, campaigns may use:
Brand Graphics • Campaign Messages • Product Visuals • Destination-Specific Creative • Promotional Messages
Digital placements should be designed specifically for the available screen dimensions rather than simply adapting artwork created for websites or social media.
Text should remain concise and branding immediately identifiable.
CABIN & PHYSICAL INFLIGHT ADVERTISING
Where commercially available and approved, selected physical cabin touchpoints may provide additional advertising opportunities.
Potential formats can include tray-table branding or other authorised cabin placements, depending entirely on the advertising inventory offered for the campaign.
Physical cabin advertising requires particular attention to:
Dimensions • Materials • Installation Requirements • Safety Requirements • Aircraft Compatibility • Campaign Duration
Not all cabin formats are continuously available, so they should be treated as campaign-specific opportunities rather than standard inventory.
INFLIGHT MAGAZINE VS ICE SCREEN ADVERTISING
| Feature | Inflight Magazine | ICE / Digital Screen Advertising |
|---|---|---|
| Media Type | Digital / video | |
| Creative Format | Static | Static, motion or video depending on placement |
| Information Capacity | Suitable for more detailed content | Better suited to concise digital communication |
| Audio | No | Possible with certain video formats |
| Creative Changes | Linked to publication / issue | Depends on digital campaign setup |
| Typical Strength | Premium print presentation | Motion, video and digital interaction |
| Suitable For | Luxury, corporate and detailed brand communication | Brand films, launches and digital campaigns |
The appropriate format depends on the campaign objective, target audience, creative concept, available inventory and budget.
A campaign can potentially combine both print and digital formats where suitable inventory is available.
WHO CAN EMIRATES INFLIGHT ADVERTISING REACH?
Emirates operates an international airline network connecting Dubai with destinations across multiple global regions.
This can make inflight advertising relevant to advertisers seeking international traveller audiences rather than purely UAE residents.
Depending on the campaign and available targeting options, relevant categories can include:
Luxury • Watches & Jewellery • Fashion • Automotive • Hospitality • Tourism • Financial Services • Real Estate • Technology • Healthcare • Consumer Brands
However, advertisers should select inflight media according to actual audience relevance rather than assuming every Emirates passenger represents the same demographic.
ROUTE & MARKET CONSIDERATIONS
One important question for an inflight campaign is whether the advertising opportunity can be aligned with particular routes, markets, passenger environments or campaign periods.
Availability of this type of targeting depends on the media format.
Advertisers considering route-specific campaigns should therefore confirm:
- Whether geographic or route selection is available
- Which routes are included
- Applicable campaign dates
- Passenger or cabin coverage
- Aircraft or screen availability where relevant
- Minimum booking requirements
- Creative specifications
Route targeting should never be assumed until confirmed for the selected advertising format.
CREATIVE CONSIDERATIONS FOR INFLIGHT ADVERTISING
Inflight advertising creative should be developed specifically for the selected media environment.
Magazine Advertising
Use strong imagery, clear branding and sufficient typography size for comfortable reading.
Video Advertising
Establish the brand early and ensure the message remains understandable even when viewed in different passenger circumstances.
Digital Screen Advertising
Keep messaging concise and design artwork to the exact screen dimensions and technical specifications.
International Audiences
Where appropriate, consider whether language, imagery or campaign messaging should change according to the target markets.
Calls to Action
Websites, QR codes or other response mechanisms should only be used where practical for the particular inflight environment and format.
EMIRATES INFLIGHT ADVERTISING AVAILABILITY & BOOKING
Inflight advertising inventory can vary according to:
Advertising Format • Campaign Period • Publication Issue • Route Coverage • Digital Inventory • Creative Requirements • Existing Bookings
Not every format shown on a historical campaign or previous media plan should be assumed to remain available.
Advertisers should therefore confirm current inventory before finalising creative or campaign commitments.
For an accurate proposal, useful campaign information includes:
Campaign Dates • Target Markets • Preferred Format • Campaign Objective • Creative Type • Approximate Budget
EMIRATES INFLIGHT ADVERTISING RULES, SPECIFICATIONS & APPROVALS
Emirates inflight advertising is subject to the requirements of the airline, authorised media partner and other relevant stakeholders.
Advertising Content
Creative must comply with applicable advertising and airline content standards.
Magazine Specifications
Print advertising must meet the required dimensions, bleed, resolution, colour and file specifications for the selected publication and position.
Digital & ICE Specifications
Digital advertising must comply with the required screen dimensions, video duration, file format, resolution, audio and other technical specifications.
Cabin Media
Physical advertising within aircraft cabins can be subject to additional material, installation and safety requirements.
Creative Deadlines
Submission deadlines vary according to the format and campaign period. Magazine advertising in particular may require artwork significantly before publication.
Final Approval
All advertising is subject to final approval and current inventory availability.
EDS acts as an advertising and media-buying agency and can coordinate available inflight advertising opportunities with the relevant authorised media partner. EDS does not own or operate Emirates inflight advertising inventory.
Emirates Inflight Magazine & Screen Advertising FAQ
What is Emirates inflight advertising?
Emirates inflight advertising refers to advertising opportunities associated with the passenger journey onboard Emirates flights, including selected inflight entertainment and other approved media formats. Available opportunities depend on the airline’s current media inventory and commercial offering.
How much does Emirates inflight advertising cost?
Costs vary substantially according to the advertising format, placement, campaign period and available inventory. Indicative planning ranges can be approximately AED 40,000–80,000 for selected half-page magazine placements and AED 70,000–150,000 for full-page placements. Premium magazine positions and double-page formats can range from approximately AED 150,000–350,000+. Selected ICE video or digital opportunities can range from approximately AED 75,000–600,000+, depending on the format and campaign.
What Emirates inflight advertising formats are available?
Depending on current inventory, opportunities may include print or editorial-environment advertising, video advertising associated with the ICE inflight entertainment environment, selected digital placements and other approved onboard media formats. Availability should be confirmed for the required campaign period rather than assuming every format is continuously offered.
What is Emirates ICE advertising?
ICE is Emirates’ inflight entertainment system. Advertising opportunities associated with the ICE environment may include selected video or digital formats where commercially available. Placement, duration, technical specifications and passenger coverage depend on the particular advertising product offered for the campaign period.
Can brands advertise with video content on Emirates flights?
Selected inflight video advertising opportunities may be available depending on current Emirates media inventory. Indicative budgets for ICE video advertising can range from approximately AED 100,000–500,000+, while selected pre-roll opportunities can range from approximately AED 150,000–600,000+. Current availability and technical specifications should be confirmed before planning creative.
Is inflight magazine advertising available on Emirates?
Print or magazine-related advertising opportunities should be confirmed against the current Emirates media offering before booking. Where available, formats may include full-page, double-page and premium-position advertising. Advertisers should not rely on historical publication names, circulation figures or formats without verifying current availability.
Can Emirates inflight advertising target specific routes or flights?
Route, market or flight-specific targeting should not be assumed for every inflight advertising format. Some media opportunities may provide geographic, network or passenger-audience options, while others may run across a broader flight network. The available targeting parameters should be confirmed for the specific media product before booking.
Can Emirates inflight advertising reach international passengers?
Yes. Emirates operates an international flight network, so inflight media can provide brands with access to passengers travelling across multiple international markets. The actual audience coverage of an advertising campaign depends on the selected media product, flight network and campaign period.
How long can an Emirates inflight advertising campaign run?
Campaign duration depends on the selected advertising product, booking cycle, inventory and commercial terms. Print, video and digital formats may have different scheduling requirements, so campaign dates should be confirmed before artwork or video production is finalized.
What creative works best for inflight advertising?
Creative should be developed specifically for the selected inflight format. Print advertising requires clear branding and readable layouts, while video and screen-based advertising should communicate the brand message efficiently within the permitted duration and technical specifications. Final artwork must comply with the requirements applicable to the booked media product.
Does Emirates inflight advertising require content approval?
Yes. Advertising material is subject to the content, technical and commercial requirements applicable to the selected inflight media product. Creative should therefore be submitted and approved before publication or campaign activation, with sufficient time allowed for any required revisions.
Can EDS arrange Emirates inflight advertising?
Yes. EDS can help advertisers evaluate and coordinate available Emirates inflight advertising opportunities through the relevant authorized media or commercial partners. This can include reviewing current formats, indicative costs, media specifications, campaign periods and available audience options, subject to current inventory and applicable approvals.
