Question 1

What is geofencing?

Accepted Answer

Geofencing enables advertisers to target people interested in their business and offers by creating a virtual perimeter around a real-world location.

Question 2

Where can you use geofencing?

Accepted Answer

You can use geofencing in several scenarios. The most common use of geofencing is to direct customers to a business or store. You can create a geofence around your business, and then share an offer with anyone who enters that territory. For example, you can give away free samples or discounts to those who enter the area around your store, resulting in more foot traffic through your doors and higher sales for your company.

Another option is to create a geofence around the location of your competition and drive people toward your own business instead.

The third common use of geofencing technology is at events or trade shows related to your industry. This tactic can help bring in more foot traffic than normal to whatever event you’re attending, resulting in more exposure for yourself and greater returns on investment (ROI).

Lastly, you can use “hotspots” as targets for geofence campaigns. For example, if you wanted to increase awareness among college students, you could create a geofence that encompasses their school or campus and show them an offer when they get close enough to it.

Question 3

Who uses geofencing?

Accepted Answer

Hundreds of companies use geofencing to reach people who are in or near their stores. Brick-and-mortar restaurants and online businesses also use geofencing; some examples include the History Channel, North Face, and BMW.

Question 4

What can geofencing do for my business?

Accepted Answer

When you peruse the geofencing FAQs, you will likely wonder what geofencing can do for your business. You can use this technology in a number of ways to help your business grow, including:

– Increasing foot traffic to your business to earn more customers

– Increasing brand awareness to earn more future sales

– Increasing engagement with your app to build brand loyalty
– Increasing knowledge about your audience to target them better

Furthermore, geofencing can be used to lure customers from competing businesses. You can establish a geofence around your competitors, and entice customers to come to your business by offering them a special deal.

Question 5

Why use geofencing?

Accepted Answer

Geofencing is a marketing tactic that can help you reach nearby customers. When they’re near your business or a competitor’s, they can be engaged with content, loyalty programs and other actions. Geofencing has numerous benefits, including:

– Getting to know your audience better:  Geofencing allows you to collect information about your audience as they enter and exit your geofence. This allows you to better understand who your audience is, making it easier to create more relevant ads.

– Reaching your audience at critical points:Geofencing enables you to reach customers at critical points in their shopping experience. You can drive them into your brick-and-mortar store and get them to buy your products.

– Reaching your audience in real-time:  Geofencing can enable you to make quick and actionable attempts to get prospects to engage with your business. A geofence is an invisible digital perimeter around a location, such as a business. When a prospect approaches the perimeter, they receive a push notification that can take them directly to your website or another part of your business’s website.

Question 6

How big should my geofence radius be?

Accepted Answer

Geofencing is a tool used to target customers using their proximity to your business. When determining the size of your geofence, you should consider your audience and how they will reach you.
For example, if you put up a geofence around your business, you must consider if people walk or drive there.

As a rule of thumb, when targeting foot traffic in urban areas, a four-to-five-minute walk works best for defining your radius. If you are targeting customers who drive rather than walk, it’s best to keep them within a four-to-five-minute drive of your business.

Question 7

How does geofencing work?

Accepted Answer

One of the most common questions associated with geofencing is “how does it work?” Geofencing is a technology that uses GPS or Wi-Fi signals to create an invisible perimeter around a designated area. The first step in setting up your geofence is to select your virtual fence’s shape, size, and trigger action. Your fence can be circular with a radius or polygonal, depending on how large of an area you want to monitor. You can also choose whether you want your fence to react when someone enters or exits the area, or both.

– Cellular triangulation
– Wi-Fi triangulation
– GPS

Cellular and Wi-Fi triangulation are the most recommended options for proximity campaigns because they do not drain a user’s battery as much as other methods. Once you create a geofence, members of your audience will be added to it when they enter the fence. Once they are within your targeted area, you can deliver an ad or notification to them and get them to visit your business.
You can do geofencing through:

– In-app notifications
– Social media ads
– Search ads
– Display ads

You can deliver these ads or notifications when someone enters, exits, or stays within your geofence.
Note: To enable location services, people must choose Settings | Privacy | Location Services and then turn on Location Services for your app. This step requires two actions, which can be tricky for many people to complete.

Question 8

How much does geofencing cost?

Accepted Answer

The last (and perhaps most important) of the geofencing FAQs is how much does geofencing cost? Pricing depends on how many zones you wish to track and how often you want to be notified when a customer enters or exits the zone.

Geofencing Advertising Service	Primary Application
Location-Based Mobile Advertising	Reach eligible mobile audiences around selected locations
Radius Targeting	Advertise within supported distances around a location
Polygon Geofencing	Define customised geographic boundaries
Retail Geofencing	Reach audiences around shopping and retail destinations
Competitor Location Targeting	Reach eligible audiences associated with competing commercial locations
Event Geofencing	Target audiences around exhibitions and event venues
Business District Targeting	Reach audiences associated with commercial areas
Residential Community Targeting	Promote relevant services in selected neighbourhoods
Location-Based Retargeting	Re-engage eligible audiences associated with previous location visits
Footfall Measurement	Evaluate estimated store visits where supported

Technology	How It Is Used
GPS Location Data	Determines device location where permission and data availability allow
Wi-Fi Location Signals	Helps estimate location through supported network signals
Cellular Location Data	Provides broader location estimates
Mobile Advertising Identifiers	May support eligible audience matching and measurement
IP-Based Geolocation	Estimates a device’s general geographic area
Bluetooth Beacons	Supports proximity interactions in compatible applications
Polygon Mapping	Defines geographic boundaries around selected areas

Dubai Location or Area	Potential Advertising Application
Downtown Dubai	Luxury retail, hospitality and lifestyle promotions
Business Bay	Corporate services, restaurants and business promotions
Dubai Marina & JBR	Dining, tourism, entertainment and lifestyle
Dubai Mall Area	Retail, luxury products and consumer promotions
Mall of the Emirates Area	Shopping, hospitality and nearby services
Dubai Internet City	Technology, software and B2B advertising
DIFC	Professional services and eligible financial products
Dubai Silicon Oasis	Technology, education and community services
Deira & Bur Dubai	Retail, trading and local business promotions
Expo City Dubai	Events, exhibitions and business promotions
Dubai South	Logistics, commercial and property advertising
Jumeirah	Retail, restaurants and neighbourhood services

Retail Application	Campaign Example
Shopping Mall Promotions	Advertise seasonal retail offers
Store Launches	Promote newly opened outlets
Restaurants & Cafés	Advertise dining offers near commercial destinations
Fashion Retail	Promote collections and limited-time sales
Electronics	Advertise product launches and store promotions
Supermarkets	Promote eligible neighbourhood offers
Automotive Showrooms	Generate showroom visits and test-drive enquiries

Target Environment	B2B Advertising Application
Trade Exhibitions	Reach eligible audiences associated with industry events
Business Districts	Promote professional and corporate services
Commercial Zones	Reach relevant business audiences
Technology Districts	Advertise software and IT solutions
Industrial Areas	Promote eligible manufacturing and logistics services

Geofencing Advertising in Dubai, UAE

GEOFENCING ADVERTISING SERVICES IN DUBAI

WHAT IS GEOFENCING ADVERTISING & HOW DOES IT WORK?

GEOFENCING TECHNOLOGIES

TYPES OF GEOFENCING ADVERTISING

Radius-Based Geofencing

Polygon Geofencing

Location-Based Mobile Display Advertising

Location-Based Video Advertising

Historical Location Audience Targeting

GEOFENCING ADVERTISING LOCATIONS IN DUBAI

GEOFENCING ADVERTISING FOR SHOPPING MALLS & RETAIL

GEOFENCING ADVERTISING FOR EVENTS & EXHIBITIONS

B2B GEOFENCING ADVERTISING

GEOFENCING VS GEO-TARGETING VS GEO-CONQUESTING

GEOFENCING ADVERTISING VS GOOGLE ADS & MOBILE ADVERTISING

HOW MUCH DOES GEOFENCING ADVERTISING COST IN DUBAI?

INDICATIVE GEOFENCING ADVERTISING COSTS IN UAE

SUGGESTED MONTHLY GEOFENCING ADVERTISING BUDGETS

GEOFENCING ADVERTISING FORMATS & CREATIVE SPECIFICATIONS

GEOFENCING ADVERTISING PERFORMANCE & FOOTFALL MEASUREMENT

GEOFENCING ADVERTISING RULES & UAE DATA PRIVACY REGULATIONS

Geofencing Advertising in Dubai – FAQS

Factor	Geofencing Advertising	Google Ads	General Mobile Advertising
Main Targeting Approach	Defined geographic areas and eligible location audiences	Search intent and supported audience/location settings	Mobile inventory and audience targeting
Custom Geographic Boundaries	Available on selected platforms	Not equivalent to unrestricted polygon geofencing	Platform-dependent
Mobile Display Ads	Supported	Supported through eligible inventory	Supported
Video Advertising	Supported	Supported	Supported
Historical Location Audiences	Selected providers only	Subject to Google’s own policies and products	Provider-dependent
Footfall Measurement	Available from selected providers	Available for eligible advertisers	Provider-dependent
Lead Generation	Supported	Supported	Supported

Advertising Metric	Illustrative Planning Range
Cost Per 1,000 Impressions (CPM)	AED 15–60+
Cost Per Click (CPC)	AED 1–6+
Cost Per Video View	AED 0.05–0.30+
Cost Per Lead (CPL)	AED 40–200+
Location Audience Data	Depends on provider and data availability
Footfall Attribution	May require additional measurement fees

Monthly Advertising Budget	Typical Application
AED 5,000–10,000	Initial location-based campaign testing
AED 10,000–20,000	Selected retail or commercial areas
AED 20,000–40,000	Multiple geofenced locations
AED 40,000–75,000	Larger Dubai or UAE campaigns
AED 75,000+	Extensive multi-location or regional campaigns

Advertising Format	Common Creative Size or Orientation
Mobile Banner	320 × 50 pixels
Large Mobile Banner	320 × 100 pixels
Mobile Rectangle	300 × 250 pixels
Mobile Interstitial	320 × 480 pixels or responsive
Vertical Mobile Video	1080 × 1920 pixels
Square Video	1080 × 1080 pixels
Responsive Display	Platform-specific asset requirements