Outdoor Advertising in Riyadh, Jeddah & Saudi Arabia

From Riyadh to Jeddah – Dominate Saudi Arabia’s Streets

EDS helps businesses plan and coordinate Outdoor Advertising (OOH) and Digital Out-of-Home (DOOH) campaigns across Riyadh, Jeddah and other major markets in Saudi Arabia.

Established in Dubai in 2006, EDS works with local, regional and international advertisers requiring strategic outdoor media planning across the UAE, Saudi Arabia and wider GCC.

Depending on the city, location and current inventory, outdoor advertising opportunities in Saudi Arabia can include:

Billboards • Digital Billboards • Unipoles • MUPIs • Street Furniture • Lamppost Advertising • Bridge Media • Building Media • Transit Advertising • Mall Advertising • Airport Advertising • Digital Screens

EDS operates as an advertising and media-buying agency. We work with relevant media owners, operators and stakeholders to evaluate available advertising opportunities, locations, formats and commercial options.

EDS does not claim ownership of third-party outdoor advertising inventory in Saudi Arabia.

A Double-sided digital horizontal billboard.  Located in prime locations to best deliver messages to residents and tourists. It allows advertisers to change the messages throughout the day and is developed with a unique roadblock advertising strategy by which it can create a desired buzz in the market.

A Double-sided Megacom Board With Digital Display  Face & Internal Lighting Face. It Is Considered To Be The Most Suitable Method For  Large Impactful Campaigns. It Allows Advertisers To  Change The Messages Throughout The Day.

A Double-sided Mupi Board With One Static Face. Located on sidewalks And At Traffic Stops Of Main  Streets. Its Strategic Location Allows Both Pedestrians  And Passersby Easy, Clear And Close-up Look At Ads.  It Is Considered The Most Suitable  Platform For  Big  Campaigns  Because  Of  Its  Heavy  Presence  In The Kingdom.

A Double-sided, Interactive Guide, Digital Billboard  (LCD Face / LED Face), Located On Tahlia Road – Riyadh, This State-of-the-  Art Billboard Is Equipped With Up To Date Technology  And Interactive Features To Engage With Pedestrians  And Serve Public Service Purposes.

What Is Outdoor Advertising?

Outdoor advertising, also known as Out-of-Home (OOH) advertising, reaches audiences across roads, commercial districts, public spaces, transport environments, shopping malls, airports and other locations outside the home.

OOH can include traditional static formats such as billboards, unipoles and MUPIs, as well as Digital Out-of-Home (DOOH) screens that can display changing digital creative.

The appropriate format depends on the target audience, location, campaign objective, duration, available inventory and budget.

OOH vs DOOH Advertising

Neither format is automatically better.

The right choice depends on the campaign objective, location, audience, creative requirements, campaign duration and budget.

Why Advertise Outdoors in Saudi Arabia?

Saudi Arabia provides advertisers with a range of urban advertising environments across major cities, commercial centres, roads, transport infrastructure, retail destinations and airports.

OOH can be considered when a campaign requires:

Physical Market Presence • Geographic Visibility • Large-Format Brand Communication • Repeated Exposure • Product or Service Launch Support • Integration With Digital Marketing

For advertisers entering or expanding within Saudi Arabia, outdoor advertising can also help establish a visible presence within strategically selected markets.

However, campaign effectiveness depends on the quality and relevance of the selected locations, not simply the number or size of advertising faces purchased.

EDS Saudi Arabia OOH Planning Insight

The most expensive outdoor location is not automatically the best location for every advertiser.

EDS evaluates the relationship between:

Audience + Location + Direction of Travel + Media Format + Visibility + Campaign Objective + Duration + Budget

For example:

A B2B campaign in Riyadh may place greater emphasis on business and commercial districts.

A retail campaign in Jeddah may prioritise locations connected with shopping, lifestyle and consumer movement.

A property launch may require a combination of prominent roadside visibility and digital lead generation.

A hospitality or tourism campaign may consider airport, destination and selected high-visibility media environments.

The planning question should therefore be:

“Where is our relevant audience most likely to encounter the campaign?”

rather than:

“Which billboard is the biggest?”

Outdoor Advertising in Riyadh

Riyadh is the capital of Saudi Arabia and a major centre for government, finance, business, retail, entertainment and corporate activity.

Outdoor advertising campaigns in Riyadh can be planned across different roadside, commercial, retail, transport and destination environments depending on current media availability and approvals.

Potential formats can include:

Roadside Billboards • Digital Billboards • Unipoles • MUPIs • Street Furniture • Digital Screens • Shopping Mall Media • Transit Media • Airport Advertising

EDS can help advertisers evaluate suitable Riyadh OOH opportunities according to the target audience, campaign objective, preferred locations, dates and available budget.

Key Outdoor Advertising Areas in Riyadh

Potential areas advertisers may consider include major roads, business districts, commercial areas and destination environments.

These can include areas around:

King Fahd Road • King Abdullah Road • Olaya • King Abdullah Financial District (KAFD) • Prince Mohammed Bin Abdulaziz Street / Tahlia • Major Retail Destinations • Other Commercial Districts

The appropriate location depends on the target audience.

Actual advertising inventory and availability should always be confirmed when the campaign is being planned.

A well-known road or district does not automatically mean that every location within it has advertising inventory available.

Billboard Advertising in Riyadh

Billboards can provide large-format brand visibility across selected Riyadh roads and urban locations.

They can support campaigns such as:

Brand Awareness • Product Launches • Property Campaigns • Corporate Branding • Retail Promotions • Automotive Campaigns • Events

The value of a billboard should be assessed according to:

Location • Visibility • Viewing Direction • Format • Audience Relevance • Campaign Duration

rather than size alone.

Digital Billboard Advertising in Riyadh

Digital Out-of-Home advertising can provide greater creative flexibility than traditional static media.

Depending on the media network and operator, digital advertising may support:

Multiple Creative Versions • Scheduled Content • Campaign Rotation • Motion or Digital Creative Within Operator Specifications

When comparing Riyadh DOOH opportunities, advertisers should consider:

Screen Location • Screen Size • Viewing Environment • Loop Structure • Share of Time • Creative Duration • Operating Hours • Technical Specifications

Not every digital screen provides the same advertising value.

MUPI Advertising in Riyadh

MUPIs are street-level advertising structures that can provide visibility closer to motorists and pedestrians.

Depending on the available network, MUPI advertising may include:

Static MUPIs • Digital MUPIs • Double-Sided Displays • Networks Across Selected Streets or Public Environments

MUPI advertising can be useful when a campaign requires repeated street-level visibility across selected urban areas.

Availability, formats and approvals should be confirmed according to the actual campaign period.

Riyadh Airport Advertising

Airport advertising can help brands communicate with audiences travelling through King Khalid International Airport.

Depending on current inventory, potential opportunities may include:

Digital Screens • Large-Format Displays • Arrivals Media • Departures Media • Baggage Areas • Passenger Journey Touchpoints

Airport advertising can be relevant for campaigns targeting:

Business Travellers • Saudi Residents • International Visitors • Tourists • Premium Consumer Audiences

Inventory is subject to the relevant airport stakeholders, media operators, availability and commercial terms.

EDS can help advertisers evaluate suitable airport advertising opportunities but does not own the airport media inventory.

Outdoor Advertising in Jeddah

Jeddah is a major commercial, tourism and lifestyle market on Saudi Arabia’s Red Sea coast.

Outdoor advertising in Jeddah can support campaigns targeting:

Residents • Business Audiences • Shoppers • Visitors • Tourists

Potential media can include:

Billboards • Digital Screens • Unipoles • Street Furniture • Shopping Mall Media • Transit Media • Airport Advertising • Other Approved OOH Formats

EDS can evaluate available Jeddah media according to the advertiser’s audience, objectives, campaign period and budget.

Key Outdoor Advertising Areas in Jeddah

Potential campaign areas can include major roads, commercial districts, retail destinations and high-activity urban environments.

Advertisers may evaluate locations around:

Jeddah Corniche • Prince Mohammed Bin Abdulaziz Street / Tahlia • Major Commercial Roads • Retail Destinations • Business Districts • Airport Corridors

Location selection should be based on audience relevance and campaign objectives rather than choosing a location solely because it is well known.

Specific inventory should be confirmed when the campaign is being planned.

Billboard Advertising in Jeddah

Billboard advertising in Jeddah can support:

Brand Launches • Retail Promotions • Real Estate • Automotive • Hospitality • Entertainment • Consumer Campaigns • Corporate Advertising

Location selection should consider:

Traffic Environment • Viewing Distance • Direction of Travel • Surrounding Area • Audience Relevance • Creative Visibility

The strongest location for one advertiser may not necessarily be the strongest location for another.

Digital Outdoor Advertising in Jeddah

DOOH can provide advertisers with digital visibility across selected Jeddah outdoor environments.

Depending on inventory and operator capabilities, advertisers may be able to use:

Multiple Creative Versions • Time-Based Scheduling • Short Motion Creative • Campaign Rotation

Advertisers should evaluate the actual screen location, viewing environment, loop structure and share of advertising time before comparing digital media options.

Exact specifications depend on the relevant media operator.

Jeddah Airport Advertising

King Abdulaziz International Airport provides an airport environment through which brands may reach domestic and international travellers.

Potential opportunities can vary across:

Arrivals • Departures • Baggage Areas • Passenger Corridors • Digital Screens • Other Airport Media

Airport media can be relevant for advertisers seeking visibility among:

Business Travellers • Tourists • Residents • International Visitors

All advertising opportunities remain subject to current availability and the requirements of relevant airport and media stakeholders.

Outdoor Advertising in Dammam

Dammam and the wider Eastern Province can be relevant for campaigns targeting:

Corporate Audiences • Industrial Sectors • Residents • Retail Consumers • Business Communities

Potential outdoor formats may include:

Roadside Billboards • Digital Media • Unipoles • Retail Media • Other Approved OOH Formats

The appropriate media depends on the advertiser’s target audience, geographic requirements and current available inventory.

Outdoor Advertising in Al Khobar

Al Khobar provides commercial, residential, hospitality and retail environments that can be relevant for selected advertising campaigns.

Potential campaigns may consider media around:

Major Roads • Commercial Districts • Retail Destinations • Waterfront Areas

depending on available and approved advertising inventory.

For campaigns targeting the Eastern Province, EDS can evaluate whether Dammam, Al Khobar or a combination of locations is more appropriate for the target audience.

Outdoor Advertising Across Saudi Arabia

Depending on campaign requirements and available inventory, EDS can help evaluate outdoor advertising opportunities across multiple Saudi markets.

Potential markets can include:

Riyadh • Jeddah • Dammam • Al Khobar • Other Relevant Saudi Cities

Advertising conditions, inventory, commercial terms and approvals can vary by city and location.

Campaigns should therefore be planned market by market rather than assuming that the same formats and conditions apply everywhere in Saudi Arabia.

Billboard Advertising in Saudi Arabia

Billboards remain one of the most recognisable forms of outdoor advertising.

They can support:

Brand Awareness • Corporate Campaigns • Property Launches • Automotive • Retail • Telecommunications • Entertainment • Events

Billboard effectiveness depends on factors such as:

Location • Size • Visibility • Viewing Time • Creative • Audience Relevance

A larger billboard is not automatically more valuable if its location or audience does not match the campaign.

Digital Out-of-Home Advertising – DOOH

Digital Out-of-Home advertising uses digital displays instead of permanently printed creative.

DOOH can provide greater flexibility for advertisers requiring:

Multiple Messages • Changing Creative • Campaign Scheduling • Creative Rotation • Faster Creative Updates

However, not every digital screen provides the same advertising value.

Advertisers should compare:

Location • Screen Size • Viewing Environment • Loop Duration • Advertiser Share • Creative Specifications • Operating Schedule

These factors can be as important as the physical size of the screen.

Unipole Advertising

Unipoles are large-format roadside advertising structures designed to provide elevated visibility.

They can be suitable for campaigns requiring:

Large Creative Format • Roadside Visibility • Brand Awareness • Strategic Geographic Presence

Unipole availability varies according to city, road, location and media owner.

Street Furniture Advertising

Street furniture advertising places brand messages closer to street level.

Potential formats can include:

MUPIs • Bus Shelter Media • Other Approved Street-Level Displays

These formats can provide closer viewing opportunities than some large elevated roadside structures and may be useful for campaigns requiring repeated urban visibility.

Lamppost Advertising

Where permitted and available, lamppost advertising can provide repeated brand visibility along selected roads or districts.

Its strength is often based on sequence and repetition rather than one individual advertising face.

Availability, specifications and approvals can vary according to municipality and media network.

Bridge Advertising

Selected bridge or road-infrastructure environments may provide large-format advertising opportunities where approved.

Bridge media should be evaluated according to:

Visibility • Road Direction • Format • Viewing Environment • Safety Requirements • Regulatory Approval

Availability should never be assumed for a particular bridge without confirmation.

Building Advertising

Selected buildings may provide facade, rooftop or other building-related advertising opportunities where permitted.

Large building formats can create strong visual presence but may require additional consideration around:

Property Approval • Structural Requirements • Municipal Requirements • Installation • Safety

Availability depends on the individual property and applicable advertising requirements.

Transit Advertising

Transit advertising places brand messages within or around transportation environments.

Depending on the city and available media networks, opportunities may include:

Bus Media • Taxi Media • Transport Stations • Other Transit Advertising

The value of transit media can come from mobility, repeated exposure or visibility within specific passenger environments.

Specific formats and availability should be verified with the relevant operator.

Shopping Mall Advertising

Shopping malls can provide opportunities to communicate with audiences within retail and leisure environments.

Potential formats can include:

Digital Screens • Atrium Media • Escalator Media • Large-Format Displays • Promotional Activations

Mall advertising can be particularly relevant for:

Retail • Fashion • Beauty • F&B • Entertainment • Consumer Electronics • Automotive • Financial Services

Availability depends on the individual mall and its advertising or media arrangements.

Airport Advertising

Airport media can help brands reach audiences that may include:

Business Travellers • Tourists • Residents • International Visitors

Campaigns should be evaluated according to:

Airport • Terminal • Passenger Journey • Location • Format • Campaign Objective

Airport advertising should not be treated as one standard advertising product because the value of individual placements can vary significantly according to their position within the passenger journey.

Static OOH vs Digital OOH

Static OOH

Static outdoor advertising can be appropriate when:

One Core Message Is Required

The Campaign Runs for a Sustained Period

Large-Format Printed Creative Is Suitable

The Advertiser Wants Continuous Presence on a Specific Advertising Face

Digital OOH

DOOH can be appropriate when:

Creative Needs to Change

Multiple Messages Are Required

Digital Scheduling Is Useful

The Advertiser Requires Greater Creative Flexibility

Neither format is automatically superior.

The correct choice depends on the campaign objective, audience, location, duration, creative strategy and budget.

Choosing the Right OOH Location in Saudi Arabia

Location selection should begin with the target audience, not with the billboard.

EDS considers:

Audience

Who needs to see the campaign?

Geography

Where does that audience live, work, shop, travel or spend time?

Campaign Objective

Is the objective:

Awareness • Product Launch • Retail Visits • Corporate Visibility • Event Attendance • Lead Generation

Viewing Environment

Will people encounter the advertising as:

Drivers • Passengers • Pedestrians • Shoppers • Travellers

Creative Format

Does the selected location provide sufficient viewing conditions for the required message and artwork?

Budget

Can the available budget provide an appropriate combination of location quality, geographic coverage and campaign duration?

The objective should be to select locations that make sense for the audience rather than simply purchasing the most prominent media available.

How Much Does Outdoor Advertising Cost in Saudi Arabia?

There is no single standard price for outdoor advertising in Saudi Arabia.

Rates vary according to:

City • Location • Media Format • Size • Static or Digital • Campaign Duration • Demand • Season • Available Inventory • Production Requirements

A premium digital location in central Riyadh can have a very different commercial structure from a static advertising network in another Saudi city.

For DOOH, pricing can also be influenced by factors such as:

Screen Network • Loop Structure • Advertising Share • Schedule • Campaign Period

For this reason, EDS recommends obtaining current media availability and pricing based on the actual campaign dates and locations.

For a customised proposal, provide:

Target City • Campaign Dates • Target Audience • Preferred Formats • Campaign Objective • Approximate Budget

OOH Permits & Approvals in Saudi Arabia

Outdoor advertising in Saudi Arabia is subject to applicable advertising, municipal and location-specific requirements.

The required approval process can depend on:

City • Advertising Format • Location • Media Structure • Property • Advertising Content • Installation Requirements

Advertisers should not assume that one permit process applies to every outdoor format across Saudi Arabia.

Where a campaign is booked through an established media owner or operator, the relevant operator will normally advise on the requirements applicable to its advertising inventory.

EDS can coordinate with the relevant media owner or operator regarding campaign requirements, artwork specifications and approval processes.

Final approval remains subject to the relevant authority, media operator and other applicable stakeholders.

Outdoor Advertising Creative Best Practices

Outdoor advertising is usually viewed for a relatively short period.

Creative should therefore communicate quickly.

Keep the Main Message Short

Avoid turning a billboard into a brochure.

The audience should be able to understand the central message quickly.

Make the Brand Visible

The viewer should immediately understand who is advertising.

Use Strong Contrast

Text and visual elements should remain clear at the intended viewing distance.

Prioritise One Main Message

Trying to communicate too many products, offers or benefits can weaken the creative.

Use Large Typography

Important information should remain readable from the expected viewing distance.

Keep the Call to Action Simple

Depending on the campaign, the CTA might be:

Search the Brand • Visit Website • Call • Scan QR Code

The appropriate CTA depends on the viewing environment.

QR Codes on Outdoor Advertising

QR codes can help connect physical advertising with digital activity, but they are not appropriate for every outdoor location.

They can work better where audiences have sufficient time and can safely interact with the advertising, such as:

Shopping Mall Media • Pedestrian Environments • Selected Indoor Displays

QR codes may be less appropriate on high-speed roadside billboards where viewers have limited time to interact with the advertisement.

For roadside campaigns, a:

Short Brand Name • Memorable Website Address • Simple Search Prompt

may be more practical.

Why Choose EDS for Outdoor Advertising in Saudi Arabia?

Established in Dubai in 2006, EDS brings 20 years of advertising and media-planning experience to campaigns across the UAE, Saudi Arabia and wider GCC.

GCC Media Planning

EDS supports local, regional and international advertisers requiring coordinated campaigns across GCC markets.

Media-Neutral Planning

We begin with the advertiser’s objective, audience and budget rather than automatically recommending one advertising format.

Multiple OOH Formats

Depending on current availability, campaigns can evaluate:

Billboards • DOOH • MUPIs • Unipoles • Street Furniture • Transit • Shopping Malls • Airports • Other OOH Media

Multi-City Planning

Campaigns can be evaluated across:

Riyadh • Jeddah • Dammam • Al Khobar • Other Relevant Saudi Markets

Media Owner Coordination

EDS works with relevant media owners, operators and stakeholders to evaluate current inventory, locations, formats and commercial options.

Creative Support

Artwork can be developed or adapted according to the technical specifications of the selected media.

Integrated Advertising

Saudi OOH campaigns can be combined with:

Google Ads • Social Media • Programmatic Advertising • Radio • PR • Video

according to the wider campaign strategy.

Outdoor Advertising in Riyadh, Jeddah, and Across Saudi Arabia (KSA) | FAQ