Question 1

What is digital marketing?

Accepted Answer

Digital marketing is a means of promoting products and services through digital technologies, primarily on the Internet, but also including mobile phones, display advertising and any other digital medium. Digital marketing is also referred to as 'online marketing', 'internet marketing' or 'web marketing'.

Question 2

What does a digital marketer do?

Accepted Answer

As digital marketing continues to evolve and become increasingly complex, brands are finding it necessary to hire digital marketing consultants who can create effective strategies and implement programs for their products and services. If you lack experience or resources, consider engaging a consultant with experience in multiple facets of digital marketing.

Question 3

Would my business benefit from digital marketing?

Accepted Answer

Definitely. Though many businesses remain skeptical about digital marketing, avoiding digital marketing denies your business access to the media the majority of consumers turn to first and at all hours of the day.

Question 4

What’s the biggest mistake digital marketers make?

Accepted Answer

While marketing's primary goal is still to generate leads, a brand-centric, salesy approach no longer works in the age of digital media. Instead, make your marketing customer-centric to attract attention and build trust.

Question 5

How often should I update my website?

Accepted Answer

Websites that go for long periods without updates and new content are unlikely to produce effective results for digital marketing objectives. Though a static website technically qualifies as a website, it's more like a digital brochure that will not produce adequate leads.

Question 6

What do I need to know about mobile?

Accepted Answer

Mobile phones are the most commonly used technology in the world, with most individuals spending much of their media time and hours using mobile devices. Mobile marketing focuses on strategies such as messaging and mobile applications, as well as websites, to reach this audience. Brands that ignore mobile marketing will find it difficult to grow their market share.

Question 7

What is content marketing?

Accepted Answer

Content marketing is the distribution of information assets, such as articles or videos, for the purpose of generating brand awareness, traffic and sales. Content marketing generally does not explicitly promote a company or its products but allows readers to draw their own conclusions about the brand.

Question 8

What’s involved in creating a content marketing strategy?

Accepted Answer

A content marketing strategy is a plan for how you will build an audience. You must first establish objectives and personas, then create a value proposition as well as a mission statement. Next, you need to develop buyer journey maps, which are used to identify key points in the customer's decision-making process. Finally, you can create your assets and programs, promote them and analyze their results.

Question 9

Do I need a blog?

Accepted Answer

Digital marketing mixes that include email, social media, search, and other elements have become important tools for delivering useful content to customers. Video outlets like YouTube and Vimeo are also used often for this purpose; however, blogs are the most popular method of distributing marketing content because they give marketers complete control over what is posted on their channel.

Question 10

What content should we create?

Accepted Answer

There is no one-size-fits-all answer to this question. However, the best content for your specific business goals will be something buyers find relevant and useful. Some examples of content to consider include blog posts, articles, ebooks, infographics, microsites, videos, courses, case studies and newsletters.

Question 11

How often do I need to publish blog posts or create new content?

Accepted Answer

When considering the frequency of publishing content, you must understand that search engines will learn to index your site as often as you publish content. However, neither your audience nor search engines value garbage content. The answer(s) to this question are (1) creating content as often as you can create great content and (2) considering your costs and return on investment.

Question 12

What’s better, short or long-form content?

Accepted Answer

There is much debate over whether short-form or long-form content performs best on social media. In my experience, it seems that short-form content works best when the audience is flying fast and taking in oodles of information. Longer forms tend to perform better on search and give your blog more substance, which helps establish your expertise.

Question 13

How do I get people to read our content?

Accepted Answer

Great headlines are crucial to getting people to read, watch, or listen to your content. But your reputation is also important, so you need to build and honor it. I like to say, “The goal of your content is not to get people to visit your website; it’s to get them to subscribe to it.”

Question 14

What is SEO?

Accepted Answer

Search engine optimization (SEO) is the process of using onsite and offsite tactics to help a website appear in search engine results. Doing it well increases the quantity and quality of traffic to a site.

Question 15

Why is SEO important?

Accepted Answer

Most web traffic is generated by search, and most visitors that arrive through search have a greater degree of commercial intent than those who come through other channels.

Question 16

What is local SEO?

Accepted Answer

Local SEO is the process of optimizing your website, blog, and other online properties to generate traffic from location-based searches. It helps businesses promote products and services to local customers when they need them.

Question 17

What are keywords?

Accepted Answer

Keywords represent the words or phrases Internet users enter into search engines when looking for information. Search engine optimization (SEO) professionals consider these keywords and the topics they suggest when optimizing content for search engines.

Question 18

What determines search engine rankings?

Accepted Answer

It is difficult to determine the exact factors that contribute to a web page's ranking on major search engines. Experts generally agree that a high ranking is based on relevance and authority, but there are many factors in play. The best way to achieve a high search engine ranking is to create one of the most thorough web pages possible for a specific keyword or topic.

Question 19

How do I get mentioned and linked to on other websites?

Accepted Answer

To earn mentions and links, you can pursue a variety of strategies. The three most prolific—and time-effective—are likely to be: securing guest posts on influential blogs, developing relationships with influencers in your industry and consistently creating and promoting content that is worthy of mentions and links.

Question 20

What is PPC?

Accepted Answer

PPC, or pay-per-click, is one form of internet advertising. It involves paying a fee each time an ad is clicked on by a member of the target audience. Search engine advertising is the most popular form of PPC, but there are numerous channels available for marketers who want to use PPC ads.

Question 21

What is native advertising?

Accepted Answer

Native advertising is a form of paid media in which the ads are designed to blend in with the content of an editorial site. While pay-per-click (PPC) advertising and social media ads could be considered forms of native advertising, most native ads are articles or videos created by an advertiser and published on an editorial site. Native advertising has grown steadily because it is not ignored like display ads are, and because it does not get blocked by ad blockers.

Question 22

What is sponsored content?

Accepted Answer

Sponsored content is a form of advertising in which content is produced on behalf of an advertiser. It tends to be native in form, but the creative may be produced by the publisher or brand. Many publishers have created divisions devoted to writing and designing sponsored content—from articles to videos, infographics, and microsites.

Question 23

What is a buyer persona?

Accepted Answer

A buyer persona is a representation of your ideal customer based on market research and data. A buyer persona should reveal insights about the buyers’ decisions including attitudes, concerns, and criteria that drive buying decisions.

Question 24

What is inbound marketing?

Accepted Answer

HubSpot is responsible for coining the term “inbound marketing,” which it describes as “focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. Potential customers find you through channels like blogs, search engines, and social media.”

Question 25

What is marketing automation?

Accepted Answer

Marketing automation is a software program that automates the execution of marketing processes and campaigns across multiple channels. It streamlines lead generation, segmentation, lead nurturing, lead scoring and measurement processes by identifying your audience and creating content based on their defined needs.

Question 26

What is data-driven marketing?

Accepted Answer

Data-driven marketing refers to using data from multiple sources to gain insight into customer behavior and preferences. By understanding who your customers are, what they like and dislike, where they shop, when they make purchases, and why they buy certain products, you can create a more customized experience for each of them.

Question 27

What is performance marketing?

Accepted Answer

Performance marketing is an approach to marketing in which you pay only for results, such as the number of clicks, leads or sales made. The goal is to achieve measurable conversions. Performance marketing campaigns are focused on digital environments and should be tracked with precise tools.

Question 28

What is a marketing funnel?

Accepted Answer

A marketing funnel is a model that represents the stages of a buyer’s journey from the first interaction with your brand to a purchase. A narrowing probability of sales can be observed at each phase of the funnel, meaning that a buyer's interest and commitment to buying decreases as he or she progresses through each stage.

Question 29

What is conversion rate optimization?

Accepted Answer

Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from your digital property, typically a web page, by improving elements on your site through testing. CRO typically focuses on moving prospects to the next stage in the marketing funnel—hence its name, which refers to its relative position in relation to other types of optimization.

Question 30

What is interactive content?

Accepted Answer

Interactive content allows prospects to take action beyond simply reading, listening or watching. Participants receive real-time results based on their needs and interests. For example, bloggers can answer readers' questions, guiding them to specific information that addresses their problems and challenges.

Question 31

Why is social media important?

Accepted Answer

In order to reach their target audience, brands must understand the ways in which consumers use social media. They must commit resources to develop a presence on the major social networks where billions of people spend time daily. An awareness of the power of social media marketing leads to increased sales and an increase in brand loyalty.

Question 32

Which social media channels should I use?

Accepted Answer

When considering social media, consider the top social channels in terms of active users: Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Research the demographics and behavioral patterns of users on each platform and decide which ones are right for your brand.

Question 33

How can I control my brand on social media?

Accepted Answer

Now that your brand is out in the open, you can’t make people talk about it—but you can control what they say. That means showing genuine interest in customers and adding value to their lives whenever possible.

Question 34

Should social media be done exclusively by the marketing department?

Accepted Answer

You do not want to cause confusion or overwhelm your audience by giving them access to too many social media accounts. However, you should consider empowering employees to participate in social media conversations by setting up an employee advocacy program that allows them to contribute their unique voices and insights to the brand.

Question 35

What is personal branding?

Accepted Answer

Personal branding refers to the process of marketing yourself professionally through online and offline tactics. Digital media has allowed for a shift in focus toward personal branding for all types of hiring and purchase decisions.

Question 36

Is email marketing still effective?

Accepted Answer

Email is still the most effective means of communication. It’s more popular than any social media, more private and more personal. Most people rely on email and check their inbox multiple times each day. If you want to communicate directly with people who have granted you permission to market to them—and reach them when they’re most receptive—email marketing is essential.

Question 37

Should I buy an email list to get started?

Accepted Answer

If you want to purchase an email list, you should know that most email service providers do not allow the use of purchased lists. You need to grow your list organically by providing valuable content or offering something of value in exchange for people's email addresses. A small list of real prospects is more valuable than a large list of strangers.

Question 38

What is lead nurturing?

Accepted Answer

Lead nurturing is the process by which marketers continue to communicate with leads—usually via email—to move them further “down the funnel” and keep them involved and engaged with your brand. Consistently interacting at key points during the sales process will invariably improve conversion rates and drive sales for your company.

Question 39

Do I need an email newsletter?

Accepted Answer

It is important to provide your subscribers with new content, updates on new products (or improvements), and information about events. It is not wise to expect your email list to grow quickly by offering a newsletter.

Question 40

Do we need video?

Accepted Answer

Marketers love video because online consumers love it. Online video consumption reached nearly 9 billion hours per month as of June 2013, according to Cisco Visual Networking Index Global Mobile Data Traffic Forecast Update. Video is a flexible and engaging content format that’s easy to share across multiple platforms. Smartphones and digital editing have made it far easier to create video, so the potential for a high ROI is great.

Question 41

What is a call to action?

Accepted Answer

A call to action is a prompt that tells readers what to do next, usually through text and graphics. In digital marketing, CTA buttons or links are often used in advertising campaigns.

Question 42

How do I differentiate my brand?

Accepted Answer

Businesses can create value for their customers by identifying and communicating a promise to them that resonates on an emotional level. Businesses should begin this process by asking themselves, "How can we improve the lives of those we serve?"

Question 43

Do I need a professional copywriter?

Accepted Answer

A professional copywriter is an essential part of any professional marketing campaign. In the content-driven digital media world, well-written copy builds brands, connects with the reader, and inspires action.

Question 44

What does Google Analytics do for me?

Accepted Answer

Google Analytics is a free website analytics platform that gives you insights into how users find and use your website. With Google Analytics, you can track ROI for your online marketing and review important metrics to make informed decisions.

Question 45

What should I measure?

Accepted Answer

Marketing metrics can be divided into two categories: those that reflect traffic generation and conversion, and those that measure marketing costs. To determine which of these metrics are most important for your brand's growth, start by identifying key performance indicators (KPIs) and creating a dashboard to track them monthly.

Question 46

How long does it take to see results?

Accepted Answer

As with most digital marketing strategies, results from paid digital marketing programs are often immediate. However, other types of marketing strategies such as content marketing and email list building take time to produce results. It could take six months to a year or more before you realize some of your traffic and conversion objectives.

SEO	Google Ads
Organic search visibility	Paid search visibility
Generally longer-term	Can provide immediate campaign visibility
No charge per organic click	Advertiser pays for media
Requires ongoing optimization	Requires ongoing budget and management
Builds organic search presence	Can target specific commercial searches
Results develop over time	Campaigns can be activated relatively quickly

Digital Marketing	Traditional Advertising
Detailed audience targeting	Broad physical-world visibility
Many measurable interactions	Strong awareness potential
Flexible campaign optimization	High-impact brand presence
Search and behavioural intent	Geographic/contextual exposure
Conversion tracking	Often awareness-oriented

Digital Marketing Agency in Dubai, Digital Advertising in UAE

INDUSTRY SPECIFIC DIGITAL MARKETING SERVICES

What Is Digital Marketing?

Digital Marketing Services in Dubai

Google Ads & PPC Advertising

Search Engine Optimization – SEO

Local SEO & Google Business Profile

Social Media Marketing

Paid Social Media Advertising

Programmatic Advertising

Lead Generation

Content Marketing

Email Marketing

Website & Landing Page Development

Conversion Rate Optimization

Remarketing

Digital Marketing Strategy in Dubai

Business Objective

Target Audience

Customer Intent

Customer Journey

Competition

Geography

Budget

Measurement

EDS Digital Marketing Insight

How EDS Selects Digital Marketing Channels

When We Evaluate Google Search

When We Evaluate Social Media

When We Evaluate SEO

When We Evaluate Programmatic

When We Evaluate Email

SEO vs Google Ads: Which Is Better?

Google Ads vs Social Media Advertising

Google Search

Social Media

Digital Marketing vs Traditional Advertising

How Much Does Digital Marketing Cost in Dubai?

Services Required

Advertising Budget

Competition

Geographic Targeting

Content & Creative Requirements

Campaign Complexity

Reporting & Analytics

How EDS Measures Digital Marketing Performance

Awareness Campaigns

Traffic Campaigns

Lead Generation

E-Commerce

SEO

How EDS Develops a Digital Marketing Campaign

1. Business Brief

2. Digital Audit

3. Audience & Market Analysis

4. Channel Selection

5. Campaign Strategy

6. Tracking Setup

7. Creative & Landing Pages

8. Campaign Launch

9. Optimization

10. Reporting

Digital Marketing for B2B Companies

Digital Marketing for B2C Companies

Industries We Serve

Why Choose EDS as Your Digital Marketing Agency in Dubai?

Established in Dubai Since 2006

Strategy Before Platforms

Integrated Digital Capabilities

Digital + Traditional Media

UAE Market Knowledge

Performance Measurement

Creative Capabilities

Dedicated Campaign Coordination