Search Engine Optimization (SEO) Agency in Dubai, UAE

Search Engine Optimization is the process of improving a website’s ranking in search engines to increase its visibility when users search for relevant keywords and queries.
SEO, which refers to the practice of increasing the ranking of a website across a range of keywords, is one way to improve organic traffic. Organic traffic comes from Google’s natural listings and is often referred to as “free” traffic because it does not involve paying for advertisements. The first step in getting your site to rank on Google’s search engine results pages (SERPs) is to create a site that can be easily found by these search engines and convince them that you offer the most credible content for their users. Once you have done this, it is crucial to provide content that will be useful, relevant, and engaging for your target audience so that you can keep them coming back for more.

It’s crucial for your business to invest in SEO. Search engine optimization generates free traffic from the search engines and can even help boost your conversion rate. While you’ll be charged for each click on a PPC ad, organic search traffic through the search engines is essentially free (at least in terms of cost-per-click). It does take investment into skills and resources to rank a website on the SERPs, though.
Organic search engine rankings are beneficial because they provide you with a continuous stream of traffic that does not have click costs associated with it, and that does not stop when ads are turned off. Organic search engine rankings can be achieved by following a specific set of steps.
It is important for businesses to understand the role SEO plays in overall marketing strategy. Organic search drives an average of 53% of total site traffic, so if you’re ignoring SEO, your competitors are reaping this traffic. No matter what type of business you are, whether local, online or global, you need an SEO strategy in place.

SEO is the process of optimizing your website to rank higher on search engines such as Google. SEO relies upon search engines using over 200 factors to determine the relevancy and authority of web pages.
Jason Barnard (2015) states that Google strives to recommend the most relevant answer from the most trustworthy source in the most appropriate format for its users.
To succeed at SEO, you need to ensure that your content is the most relevant result for a specific search query and that your website is seen as a trustworthy source. You can read our guide on SEO basics to learn more about how to optimize your site if you’re a beginner.

When you have a business and are attempting to optimize your site for search engines, it is important to understand what people are searching for. This can be done by using the Google Keyword Planner or the SEMrush Keyword Magic Tool. By entering a term that you think people would use to find your business online, you’ll be served with a whole host of related keyword suggestions including their monthly search volume.
By analyzing search trends, you can devise a strategy that capitalizes on the current interests of your target audience.

If you have been unable to achieve a top-ranking position on Google for your website, there may be a number of reasons why. First, run a site: search for your domain name at www.google.com; if you see your site’s web pages listed, you know they are being indexed by Google. Various factors could be contributing to the fact that you are not achieving a top ranking:
New sites need to build up their authority before they can rank for competitive search queries. You shouldn’t expect to launch a website and have it rank for your target queries right away; you need to demonstrate that it deserves to rank.
Your site’s content may not provide adequate answers to searcher queries, or it may be less in-depth or of inferior quality than the pages that currently rank. It is important that your site outranks its competitors on your most important keywords.
If you do not see any of your site’s pages listed in a search, it is likely that it has not been indexed. There are many reasons this could be, including:
It is possible that your website is blocked by search engines, preventing them from discovering and indexing it. Resolve these blocks, and you should see your site indexed.
Your site was created recently, and no search engines have indexed it yet. To get your site noticed by search engines, you should use Google Search Console to submit your site and request indexing.
Your site appears to have received a sitewide manual penalty. This is rare and unlikely, but you would need to have been using some seriously black-hat SEO tactics for this to happen.

You need to determine whether your website’s organic traffic has dropped suddenly or gradually over time.
If this has happened suddenly…
Confirm whether or not your website has accidentally had noindex tags added. This can sometimes occur when developers move a site from a test environment to live, forgetting to remove these. If these are left in place, they will cause your website to be de-indexed. If you use WordPress, confirm:
Settings > Reading > Search Engine Visibility
This box should not be ticked.

If your website is deemed to be harmful, Google may remove it from the search engine results pages. Check Google Search Console to see whether your site has been removed from the SERPs due to malware. You can find out more about how to request a review once you’ve fixed the issues here.
Your site may have been impacted by a manual action. The most common reasons for this are:
1. Spam on your site, such as links to spammy sites or excessive ads;
2. Unnatural links pointing to your site; or
3. Unexpected or sudden traffic loss that could be caused by external factors such as a change in Google’s ranking algorithm.

If this has happened gradually…
Google has recently released a core algorithm update that has benefited some sites over others. According to Google, “There’s nothing wrong with pages that may perform less well in a core update. They haven’t violated our webmaster guidelines nor been subjected to a manual or algorithmic action, as can happen to pages that do violate those guidelines. In fact, there’s nothing in a core update that targets specific pages or sites. Instead, the changes are about improving how our systems assess content overall. These changes may cause some pages that were previously under-rewarded to do better.” The advice here is to analyze what the top-ranked sites are doing that you aren’t and make changes accordingly.
The most likely reason for your drop in organic traffic is that your competitors have adopted more aggressive SEO strategies than you have. They’ve won some of the rankings that you previously held, and therefore it makes sense to conduct a full analysis of their strategies to understand where you can improve. You can use the SEMrush Keyword Gap Tool and Backlink Gap Tool to help you to do this.

Google hands out penalties to websites that violate their webmaster guidelines. Two types of penalties exist: manual action penalties and algorithmic penalties.

However, the latter are not penalties; they are the result of a site’s rankings changing because of the algorithm (for example, Panda and Penguin) filtering a site due to the identification of manipulation.

Google Penalties are manual actions—that is, they’re a human-driven process. Sites that receive penalties are the result of a real person working for Google and reviewing the case.
Algorithmic adjustments, on the other hand, are fully automated. Google’s software and algorithms can detect certain manipulations (or what it considers to be manipulations) on any part of a website, and “filter” this site accordingly. You won’t receive any messages or alerts if your site loses positions as a result of algorithmic filtering.

The amount of time it takes to rank in search engines depends on the level of competition for a given keyword and how much effort you put into building your site’s authority. A good estimate is six months to one year, but this can vary depending on your situation. It might take less time to rank for a local term like “plumber,” but it could take years to reach the top spot for a competitive product like “laptops.”

Google’s former head of search spam, Matt Cutts, confirmed in 2016 that links, content, and RankBrain were Google’s main ranking factors. And now that we know how Google’s algorithm works, we can see that optimizing for these factors means creating great content that other websites want to link to and that Google can understand as the best result for any given search query.

The question of whether businesses should invest in SEO, PPC or both is often debated. It’s an age-old question, as some believe that a business should focus on one marketing channel at a time to avoid a reliance on any single source of traffic or conversions. But for small businesses, budget limitations can be challenging, so it’s essential to strike a balance between both long-term SEO strategies and shorter PPC campaigns.

Social media platforms do not directly influence your search engine rankings, but the links you share across social networks increase brand exposure. Your shares on social media sites do not affect SEO scores, but when more people share your content on various networks, it gives off the impression that your material is useful to a wider range of people.
Technical SEO Questions
If you’ve neglected the technical foundations of your website, Google will have a difficult time crawling, indexing, and ranking your site. While technical SEO can get pretty complicated pretty quickly, here are some common issues that arise.

While often conflated and used interchangeably, on-page SEO and technical SEO are not the same.
On-page SEO refers to the elements that are visible to users and include things like your page’s content, meta tags, images, or even videos.
Technical SEO is what allows Google to crawl and index your site in the first place, including things like site speed and structured data.

PageSpeed, a tool from Google which measures the speed of your site and is therefore important to SEOs, is now a ranking factor.
But there’s a common question that comes up: what should my PageSpeed score be? The honest answer is that it depends on your site. It can be extremely resource-intensive to improve beyond a certain point, and sometimes you’ll find that your site already performs better than your competitors’ sites.
If your PageSpeed score is 85/100, it may be difficult or costly to get to 90/100. If your competitors are all below 80/100, there are probably more pressing priorities.
Run their sites through the PageSpeed Insights tool and make decisions in context.

When technical errors prevent your site from performing as well as it could in organic search, you need to identify and fix those issues promptly. SEMrush’s Site Audit Tool can help you identify problems and opportunities related to crawlability, HTTPS, site performance, and more. You’ll find a range of thematic reports covering everything from errors to warnings and notices across more than 130 points within the tool.
Content Marketing Questions
Content remains a central factor in search engine optimization and earning top rankings. The days of creating SEO content are long gone, and the ultimate route to success is to create the best content on the web across a particular topic.
Here are some of the questions that are most commonly asked around content:

How long should your content be? There’s no definitive answer to this question, but it’s one that’s often asked by people who are creating content.
The length of your content depends on what you’re trying to rank for and how much information is already available on that topic. But there are some general guidelines you can follow.
You should look at what already ranks well and analyze the approximate length of these pages so you have a rough idea about how long your content needs to be.
However, don’t base your decisions solely on the length of other pages—focus on creating helpful content that answers users’ queries in the best possible way.

Keyword research must be performed before writing a single word of content. The terms people search for and their search intent help you determine the type of content to create, whether it is an informative article or a video. Once you’ve determined what type of content to create, it’s important that your on-page SEO is well optimized for high performance.

Duplicate content is considered a high-ranking SEO mistake. In our recent study, we found that many marketers are confused about what this means. Duplicate content can be found on two or more websites or on two or more internal pages. Here, duplicate content refers to the written content, title tags, meta descriptions, or H1 tags of a page.
You should avoid duplicating content on your website, whether it is from a competitor or not. Duplicate descriptions, paragraphs and entire sections of text can be flagged as spam by Google’s search algorithm and drive away potential visitors. Unique details such as the H1 tag, every URL on your site and any internal linking should be considered when writing new content for your site.
Link Building Questions
Despite the fact that backlinks remain one of the most hotly debated topics in SEO, links remain an essential part of any SEO strategy, and we’ve put together answers to some of the most common questions.

Link building is the process of getting other websites to link to yours. Links are one of Google’s top 3 ranking factors, with these acting as a vote of trust from one website to another. If five people who didn’t know each other all recommended a particular restaurant as the best in your city, you would likely trust that you would be able to get a good meal there, as multiple individuals would all be vouching for it.

Link building is about earning links from sites with high PageRank and a lot of authority. You should never concentrate solely on building as many links as possible. This will only lead to disappointment, as the quality of your links will inevitably decrease. When you focus on numbers alone, the quality of your links will suffer. The right way to approach link building is by focusing on earning high-quality links at scale.
Link building is an essential component of SEO, but it’s important to focus on quality, not quantity. A digital PR strategy can help you earn links from authoritative and quality sources, but you should also be aware of the gap between your competitors’ links and yours.

You should never buy links in order to improve your search rankings. Engaging in link schemes is considered a black hat SEO tactic and could get your website penalized. Google’s Webmaster Guidelines clearly state that the following types of links are examples of those that can negatively impact a site’s ranking in search results: Buying or selling links that pass PageRank; exchanging money for links or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link.

Link building has become a key SEO strategy. But what is link building? Let’s examine the concept of a link from a purely technical perspective. A link can be thought of as a vote of authority, and this authority can then be passed to other pages or websites through links (both internal and external). In simple terms, it’s a measure of the importance of a web page according to the quantity and quality of links that point to it.

Link analysis is a useful way to see what your competitors are doing to link to their sites. Analyzing the link profile of your competitors’ domains can help you understand how they’re building their backlink profile and give you insight into the strategies they’re using.
Run your competitor’s domain through the tool, and you’ll be able to see insights across:
The total number of backlinks
The total number of referring domains
The topical categories of referring domains
Referring domains by authority score
Top linked pages
You can also see the pages linking to their site, which may help you decide whether or not some of these sites could also link to you.