DIGITAL MARKETING
Follow a Movie Advertising in Dubai
“Follow a Movie” advertising in Dubai is one of the most creative and impactful branding strategies available today. This format allows brands to align their campaigns with specific blockbuster movie releases—capturing audiences who are highly engaged, emotionally invested, and ready to connect with memorable storytelling.
At EDS, we specialize in designing strategic movie-tied campaigns across leading cinema chains in the UAE. Whether your goal is to boost brand recall, launch a new product, or create a culturally relevant moment, Follow a Movie advertising ensures your brand becomes part of the cinematic experience.
What Is Follow a Movie Advertising?
Follow a Movie advertising is a targeted promotional strategy where brands sync their marketing campaigns with the release of a particular film. This includes:
- On-screen ads before the selected movie
- Branded trailers or co-branded content
- Foyer displays & standees featuring movie themes
- Social + digital co-promotions
- Influencer tie-ins linked to movie characters
- Activations during movie premieres and special screenings
By connecting your brand with an anticipated film, audiences form an emotional association—driving higher recall, affinity, and engagement.
Why Follow a Movie Advertising Works in Dubai
- High Emotional Engagement
Movie-goers are already immersed in the storyline, making them more receptive to creative brand messaging.
- Association With Popular Characters & Genres
Linking your brand with a trending movie helps you tap into pop culture momentum.
- Targeted Audience Reach
Choose movies based on genre:
- Family movies
- Action films
- Bollywood hits
- Animated movies (kids & parents)
- Hollywood blockbusters
- Exclusive Visibility
Your brand receives exposure exclusively around selected movie showtimes.
- Multi-Channel Impact
Campaigns can extend beyond cinemas into digital, malls, radio, and outdoor advertising—creating a unified 360° rollout.
Our Follow a Movie Advertising Solutions
On-Screen Movie-Tied Ads
Showcase your brand right before the selected film begins.
Movie-Themed Foyer Branding
- Standees
- Poster frames
- Interactive displays
- Photo booths
- Product placements
Premiere & Red-Carpet Activations
Engage VIP guests, influencers, and media during movie launches.
Digital & Social Media Extensions
- Co-branded visuals
- Influencer collaborations
- Online contests & giveaways
- Themed content tied to the movie release
Cross-Channel Add-ons
Build an integrated campaign with:
- Outdoor (billboards/mupis/bridges)
- Radio promotions
- PR coverage
Mall branding linked to the movie
Why Choose EDS for Admissions-Based Movie Advertising?
- Access to all major cinemas in Dubai and UAE
- Ability to secure exclusive movie tie-ups
- End-to-end creative development
- Strategic campaign planning & execution
- Strong relationships with cinema groups, distributors & media partners
- Competitive pricing and transparent reporting
FAQs – Follow a Movie Advertising in Dubai
What is Follow a Movie advertising?
It is a promotional strategy where brands align their advertising with the release of a specific film to leverage its audience and popularity.
Why is this effective in Dubai?
Dubai has one of the highest cinema footfalls per capita. Movie enthusiasts are highly engaged and receptive to themed brand messaging.
Can I choose which movie to align with?
Yes. You can select any movie based on genre, target audience, language, or popularity.
What formats are available?
On-screen ads, foyer branding, digital displays, standees, activations, co-branded content, and social campaigns.
How far in advance should I plan?
Ideally 2–4 weeks before the movie’s release to secure premium slots and branding visibility.
Which cinemas can the campaign run in?
We work with VOX Cinemas, NOVO, Reel, Roxy, Oscar, and other major chains across Dubai and the UAE.
How much does Follow a Movie advertising cost?
Costs vary based on:
- Movie popularity
- Number of cinemas/screens
- Duration of the campaign
- On-screen + off-screen mix
We provide customized packages to fit your budget.
Do you help with creative production?
Yes, we handle everything from concept, design, video production, and motion graphics to full campaign execution.
Can the campaign be extended to outdoor & digital?
Absolutely. We can create a full 360° campaign across billboards, radio, PR, social media, and mall advertising.
Can we sponsor a movie premiere?
Yes. We can arrange red carpet sponsorships, meet-and-greets, and exclusive activations.
