Management Team

Our Founding Story

In 2006, Rachna Agarwal and Manish Gupta co-founded EDS FZCO with a simple yet powerful vision: to redefine advertising in Dubai (UAE). What began as a bold idea quickly grew into a journey of creativity, resilience, and innovation.

From the very beginning, Manish and Rachna shared a belief that advertising should do more than just occupy space – it should inspire, engage, and create lasting impact. With their complementary strengths – Manish’s strategic foresight and entrepreneurial drive, and Rachna’s expertise in client relations and campaign execution – they built EDS into a company that blends creativity with measurable results.

Over the years, EDS has evolved from a promising startup into a leading outdoor and digital advertising powerhouse, trusted by both regional and international brands. The co-founders’ shared vision and relentless commitment to excellence continue to drive the company forward, ensuring every campaign delivers not just visibility, but also long-term brand value.

Rachna Agarwal

Co-Founder & Managing Director

As Co-Founder & Managing Director of EDS FZCO, Rachna Agarwal plays a pivotal role in client relations, campaign strategy, and creative innovation. With her strong background in media, operations, and business development, she ensures that every campaign is executed with precision and delivers tangible value to clients.

Rachna focuses on:

  • Client Relationship Management
  • Strategic Media Planning
  • Business Growth & Partnerships
  • Campaign Delivery Excellence

Her leadership and collaborative approach have strengthened EDS’s reputation as a company that not only delivers high-impact advertising solutions but also builds long-term client trust and partnerships.

Rachna Agarwal

Manish Gupta

Co-Founder & CEO

Manish Gupta, CEO, EDS FZCO

With over two decades of entrepreneurial experience across advertising, media, and digital solutions, Manish Gupta has built EDS FZCO into one of the leading outdoor advertising companies in Dubai and the UAE. His strategic foresight, client-first approach, and commitment to innovation have positioned EDS as a trusted partner for regional and international brands.

Manish specializes in:

  • Outdoor Media Strategy & Execution
  • Brand Building & Market Expansion
  • Large-Scale Campaign Planning
  • Integrated 360° Marketing Solutions

Under his leadership, EDS has expanded its portfolio to include Outdoor Advertising, Radio Advertising, Press Release Distribution & digital marketing services across the UAE and beyond.

A Shared Vision

Together, Manish and Rachna drive EDS’s mission of providing world-class outdoor and digital advertising solutions. Their combined expertise ensures that EDS remains at the forefront of the advertising industry in Dubai and the UAE, helping brands achieve maximum visibility, recall, and impact.