Reddit Advertising FAQ’s

There are a few things you need to do before you start advertising on Reddit. First, you’ll want to set up an account and verify it with email. Second, take some time to read through Reddit advertising rules and make sure your content is in line with them. Third, find out what subreddits are worth targeting for your campaign—we’ve got some ideas for where to start!

1. Create a company profile
Creating a company profile on Reddit is the first step toward advertising on the platform. The process is simple, but keep in mind that it must be done in a way that respects the community’s culture and values. To begin, you’ll create a legitimate Reddit profile for your business. This will allow you to associate work emails with your account and avoid doing any ad-promoting from your personal account, which could create confusion for readers. You can create your account by clicking on “Sign Up” on Reddit’s website.

2. Determine your audience
To find the right marketing opportunities and make the most of your time and budget, it’s helpful to know your target audience. To do this, look at your existing customer data and any audience targeting you may have already developed for other advertising campaigns.
Most businesses who advertise with Reddit use it as part of a wider marketing strategy, so in addition to looking at your current customer base and campaign objectives, consider what differentiates your business from others and how that will impact your messaging. For example, if you sell luxury products but many of your customers are younger people struggling financially, then you might want to use humor and share stories about the struggles of being young in an effort to relate more closely with them.
After you create your account, go to the subreddit r/findareddit to help you figure out which communities are best suited to your needs.

3. Join in on community conversations
Before you try and start marketing on Reddit, it’s important to research which subreddits are most relevant to your business. Once you’ve identified the subreddit(s) where you want to advertise, it’s time to begin engaging with people there.

But don’t start marketing just yet! Because Reddit is designed to help users find like-minded people and form communities built around specific interests, Reddit users don’t tend to take kindly to businesses entering those communities just to advertise to them. So, you don’t want to show up and start marketing immediately. Instead, take the time to immerse yourself in the communities of your choosing.

Answer any questions you’re qualified to answer and provide advice, insight, or fun factoids in applicable threads. Users will still see that you’re a business, but when you engage with them informationally before you start marketing anything, they’ll develop a more trusting relationship with your brand.”

After you’ve spent some time building up a trustworthy brand image on reddit, you can start to consider running ads. Begin by creating an advertising account.

This can be done by going to https://ads.reddit.com/ and filling out the required information including your payment preferences and team members who will be overseeing the ads campaign.

Ensure that everything matches up with your company profile so that they’ll remain in sync. Once this is done, you will be given access to an advertising dashboard. Make sure that you enter billing information and set access preferences before you begin using it.

Once you commit to advertising on Reddit, you’ll need to create your ads. This is where you can get creative and show off your product’s capabilities with compelling visuals and copy.

Whether this means creating a post that plays into the interests that seem to be trending within the subreddit or linking to an external website for more information about your products, what you do here will have a major impact on whether or not people click over to your site.

To set up and launch your campaigns, follow these steps:
1.Go to your advertising dashboard.
2.Click Create Campaign.
3.Choose a campaign name, payment method, and objective. Then click Continue.
4.When prompted, select your ad budget.
5.Choose your audience targeting options.
6.When prompted, set up your ad scheduling to determine the days and times you want people to see your ads.
7.Plug in your ad copy and any images.
8.When you’ve walked through the entire form and filled out all the necessary information, click Review to look over your ad.
9.Click Submit and wait to receive an email from Reddit confirming when your campaign goes live.

When walking through the steps listed above, pay attention to the information you fill out, and ensure that you optimize everything for your target audience. Once you’re through, your Reddit ads will start to appear in front of interested users.

Finally, you can monitor the performance of your Reddit advertising on your dashboard. The dashboard allows you to view several handy metrics related to your ads’ performance, including:
Impressions
Click-through rate (CTR)
Cost per click (CPC)
Total amount spent
And more!

With metric tracking and analytics, you can track the performance of your ads and find ways to improve them. This means knowing how much you’ve spent, how well they’re performing and getting a clearer idea of which ads are going to help you reach your conversion goals.