Lamppost advertising is a highly effective way to reach a broad audience in urban environments, but many businesses have questions about its benefits and implementation. One of the most common questions is, “What are the benefits of lamppost advertising?” Lampposts are strategically located in high-traffic areas such as city streets, shopping districts, and major intersections, providing maximum visibility to pedestrians and drivers alike. This placement ensures that your advertisement captures the attention of a diverse audience, making it an ideal choice for local and regional campaigns.

Another frequently asked question is, “How do I design an effective lamppost ad?” The design should be visually striking and easy to read from a distance. Since lamppost ads are often placed at eye level, incorporating bold colors, clear fonts, and a concise message will help ensure your ad stands out. Including a strong call-to-action and relevant contact information is crucial for driving engagement.

Businesses also wonder, “What types of lamppost advertising are available?” Options include banners, wraps, and digital screens, each offering different advantages depending on your campaign goals and budget. Banners provide a cost-effective solution for traditional advertising, while digital screens offer dynamic and interactive content.

Finally, many ask about the cost and duration of lamppost advertising. Costs can vary based on location, size, and duration of the campaign. At EDS, we work with you to create tailored lamppost advertising solutions that maximize your reach and deliver impactful results.

It is possible to change the designs for your campaign. Usually, we can design, print and install new banners in 10-14 days, provided that the artwork is approved in a timely manner.

If you want to extend your campaign beyond the initial period, just let us know, and we will be happy to accommodate you. If you want to alter your campaign after the installation, there may be a fee involved depending on what is needed.

Local authorities and utility companies generally maintain testing programs to ensure that their streetlight poles can support banners. Our bracket and banner system reduces the wind load on those poles, reducing stress on the columns. However, we can provide testing services if necessary.

Lamppost banners are used in modern-day towns and cities to advertise events, raise awareness of public service announcements, and more.
Unlike any other online marketing platform, lamppost banners can’t be blocked or turned off. They reach people when they’re out and about, in an absorbent state of mind. Numerous studies have been carried out on the significant results generated from outdoors advertising.
Cost-effective way to target large audiences, No media charges, you only pay for the cost of production and installation.
Benefit from Geo-targeting, Positioned on nearly every road and street in the country, banners offer location-specific campaigns
Conveys impression of authority and stature, Trusted and approved medium of advertising by Councils and Event Organisers
Engage with highly alert both pedestrian and motor traffic, Unrivalled proximity to your target audience
Advertise from a few Dirham’s per day, Best value media reaching large audiences for low cost
Suitable for both short and long-term campaigns, Option to extend the duration of your campaign even after installation
Extensive and diverse range of locations, Provides the biggest variety of sites, more so than any other outdoor media. Located in areas of high footfall and on main arterial routes.
Ability to use different designs across banners to allow for flexibility, Create further impact with different artwork on each banner
Highly visual media provides huge scope for creative flair, Easily catch the eye with dynamic artwork
Statistics prove that raised media creates twice the recall rate than the same media positioned at ground level
98% of UAE population is reached by out of home advertising at least once a week providing an unparalleled prospect that your campaign will achieve significant success and results
83% of people recall seeing outdoor advertising within 30 minutes before shopping
Catch people in an ultra-absorbent frame of mind when they’re open to being influenced by visual stimulus
Encourage and influence both visitors and residents in an area

Our team can produce and install a campaign within 10-14 days, subject to receiving the necessary artwork approval and permission to install on relevant lamp columns. If the client has any questions about their requested artwork, or if it takes longer to secure permission to use the relevant lamp columns, then we will begin the process sooner.

We can provide you with a quote based on the number of banners you require, the duration for which you need them and where they will be displayed.

Highly-visual media – the banners literally rise above other adverts and can’t be missed
Lampposts are located on almost every road, giving you the most diverse range of locations of any outdoor media
Targets a large audience cost effectively
Ideal for short and long-term campaigns
Each banner can have a different design providing a flexible campaign
No media charges – you only pay for the cost of production and installation

Approved by Municapility, Highways and Lighting Engineers
Complies with British and European Standards EN40
Uses sign-fixing clamps for reliability
Reduces wind loading by 88% – performs at 20mph wind speeds as well as at 75mph
Can be retro-fit to existing banners to lampposts, flag poles, walls, fencing
Increases Banner Life by 100% by preventing twisting and tearing.
Detachable fibreglass poles for easy changes
Compatible with most Christmas light decorations

The brackets and banners we have designed can withstand wind speeds of up to 75 mph. The system actually reduces the amount of wind loading on the lamp columns and the arms holding the banners are spring-loaded. As a result, when the wind increases, they move towards each other and allow the banner to flex accordingly. This means that in the majority of cases, your banners will remain intact. Occasionally, however, wind speeds reach such speeds that this may cause some damage. However, our maintenance team will be ready for such incidents and will repair or replace any damaged elements quickly.