Geofencing Advertising FAQ’S

Geofencing enables advertisers to target people interested in their business and offers by creating a virtual perimeter around a real-world location.

Hundreds of companies use geofencing to reach people who are in or near their stores. Brick-and-mortar restaurants and online businesses also use geofencing; some examples include the History Channel, North Face, and BMW.

Geofencing is a marketing tactic that can help you reach nearby customers. When they’re near your business or a competitor’s, they can be engaged with content, loyalty programs and other actions. Geofencing has numerous benefits, including:

– Getting to know your audience better:  Geofencing allows you to collect information about your audience as they enter and exit your geofence. This allows you to better understand who your audience is, making it easier to create more relevant ads.

– Reaching your audience at critical points:Geofencing enables you to reach customers at critical points in their shopping experience. You can drive them into your brick-and-mortar store and get them to buy your products.

– Reaching your audience in real-time:  Geofencing can enable you to make quick and actionable attempts to get prospects to engage with your business. A geofence is an invisible digital perimeter around a location, such as a business. When a prospect approaches the perimeter, they receive a push notification that can take them directly to your website or another part of your business’s website.

One of the most common questions associated with geofencing is “how does it work?” Geofencing is a technology that uses GPS or Wi-Fi signals to create an invisible perimeter around a designated area. The first step in setting up your geofence is to select your virtual fence’s shape, size, and trigger action. Your fence can be circular with a radius or polygonal, depending on how large of an area you want to monitor. You can also choose whether you want your fence to react when someone enters or exits the area, or both.

– Cellular triangulation
– Wi-Fi triangulation
– GPS

Cellular and Wi-Fi triangulation are the most recommended options for proximity campaigns because they do not drain a user’s battery as much as other methods. Once you create a geofence, members of your audience will be added to it when they enter the fence. Once they are within your targeted area, you can deliver an ad or notification to them and get them to visit your business.
You can do geofencing through:

– In-app notifications
– Social media ads
– Search ads
– Display ads

You can deliver these ads or notifications when someone enters, exits, or stays within your geofence.
Note: To enable location services, people must choose Settings | Privacy | Location Services and then turn on Location Services for your app. This step requires two actions, which can be tricky for many people to complete.

You can use geofencing in several scenarios. The most common use of geofencing is to direct customers to a business or store. You can create a geofence around your business, and then share an offer with anyone who enters that territory. For example, you can give away free samples or discounts to those who enter the area around your store, resulting in more foot traffic through your doors and higher sales for your company.

Another option is to create a geofence around the location of your competition and drive people toward your own business instead.

The third common use of geofencing technology is at events or trade shows related to your industry. This tactic can help bring in more foot traffic than normal to whatever event you’re attending, resulting in more exposure for yourself and greater returns on investment (ROI).

Lastly, you can use “hotspots” as targets for geofence campaigns. For example, if you wanted to increase awareness among college students, you could create a geofence that encompasses their school or campus and show them an offer when they get close enough to it.

When you peruse the geofencing FAQs, you will likely wonder what geofencing can do for your business. You can use this technology in a number of ways to help your business grow, including:

– Increasing foot traffic to your business to earn more customers

– Increasing brand awareness to earn more future sales

– Increasing engagement with your app to build brand loyalty
– Increasing knowledge about your audience to target them better

Furthermore, geofencing can be used to lure customers from competing businesses. You can establish a geofence around your competitors, and entice customers to come to your business by offering them a special deal.

Geofencing is a tool used to target customers using their proximity to your business. When determining the size of your geofence, you should consider your audience and how they will reach you.
For example, if you put up a geofence around your business, you must consider if people walk or drive there.

As a rule of thumb, when targeting foot traffic in urban areas, a four-to-five-minute walk works best for defining your radius. If you are targeting customers who drive rather than walk, it’s best to keep them within a four-to-five-minute drive of your business.

The last (and perhaps most important) of the geofencing FAQs is how much does geofencing cost? Pricing depends on how many zones you wish to track and how often you want to be notified when a customer enters or exits the zone.