Category Archives: Programmatic Advertising

5 Ways to Use Geo-Location Data to Transform Your Retail Marketing Strategy
5 Ways to Use Geo-Location Data to Transform Your Retail Marketing Strategy

Mobile has completely transformed the retail landscape.  According to Pew’s October 2015 research, 68% of Americans [...]

What’s the difference between DSP/SSP and mobile ad networks?
What’s the difference between DSP/SSP and mobile ad networks?

What’s the difference between DSP/SSP and mobile ad networks? The advertising network is a centralized [...]

What exactly is programmatic advertising and how can marketers use it for their brands?
What exactly is programmatic advertising and how can marketers use it for their brands?

What exactly is programmatic advertising and how can marketers use it for their brands? One [...]