What’s On Dubai

Q: Who is the target audience reached through What’s On Dubai with EDS advertising?

Advertising through EDS in What’s On Dubai targets a diverse, engaged audience—residents, expatriates, tourists, young professionals, families, and affluent individuals—who are actively looking for the best in Dubai’s entertainment, dining, nightlife, and lifestyle offerings.

Q: How does EDS help brands define advertising objectives in What’s On Dubai?

EDS guides clients through clear goal setting—whether it's brand awareness, lead generation, or product promotion—by analyzing audience demographics and selecting the optimal combination of print, digital, and sponsorship formats to align with campaign objectives.

Q: Can EDS provide event sponsorship opportunities in What’s On Dubai?

Yes. EDS facilitates event sponsorships such as sponsoring What’s On Awards, festivals, and exclusive events hosted by What’s On Dubai—offering brands enhanced visibility, credibility, and direct engagement with influential audiences.

Q: How can EDS support brands in creating compelling ad content for What’s On Dubai?

EDS crafts high-impact, visually compelling ads with clear messaging and strong calls to action. For sponsored editorial content, their team ensures articles are informative, engaging, and subtly aligned with brand messaging to resonate with What’s On Dubai’s audience.

Q: Does EDS offer performance tracking and optimization for What’s On Dubai campaigns?

Absolutely. EDS tracks campaign performance metrics—such as impressions, click-through rates, and engagement—enabling real-time campaign adjustments and optimization to maximize effectiveness and ensure clear ROI for What’s On Dubai advertising.

Advertising opportunities in What’s On Dubai

What’s On Dubai is a leading lifestyle and entertainment magazine that covers events, dining, nightlife, and activities in Dubai. Advertising in What’s On Dubai offers an excellent opportunity to reach a diverse and engaged audience that is keen on discovering the best of what the city has to offer.

Why Advertise in What’s On Dubai?

Targeted Audience:

The magazine is read by residents, expatriates, and tourists who are interested in the latest events, dining spots, nightlife, and entertainment options in Dubai.
It reaches a diverse audience including young professionals, families, and affluent individuals looking for leisure and lifestyle experiences.

High Credibility:

As a trusted source of lifestyle and entertainment news, advertising in What’s On Dubai enhances your brand’s credibility and positions it alongside authoritative content on local happenings.

Wide Reach:

The publication has a substantial circulation in print and a significant online presence, ensuring broad visibility across Dubai and the wider UAE.

Steps to Advertise in What’s On Dubai

Define Your Advertising Objectives:

Identify the goals of your advertising campaign, such as brand awareness, lead generation, or product promotion.

Understand Your Target Audience:

Analyze the demographics, interests, and behaviors of the magazine’s readers to tailor your advertisement effectively.

Select the Appropriate Ad Formats:

Choose from print, digital, special features, and event sponsorships based on your advertising objectives and budget.

Create Compelling Content:

Design visually appealing ads with clear messaging and a strong call to action.
For sponsored content, ensure the article is informative, engaging, and subtly promotes your brand.

Contact the Advertising Department:

Reach out to the advertising team for detailed information on rates, packages, and booking procedures.
Discuss customization options to align with your campaign goals.

Monitor and Optimize:

Track the performance of your ads using metrics provided by the magazine.
Adjust your strategy as needed to enhance effectiveness and achieve desired outcomes.

Advertising Options in What’s On Dubai

Print Advertising:

Display Ads: Available in various sizes such as full-page, half-page, quarter-page, and custom sizes, strategically placed within different sections of the magazine.
Classified Ads: Suitable for job listings, product announcements, and other specific advertisements.
Inserts: Distribute brochures, flyers, or catalogs as inserts within the magazine to directly reach readers.
Cover Ads: Premium placements such as inside front cover, inside back cover, and back cover for maximum visibility.

Digital Advertising:

Banner Ads: Various formats such as leaderboards, skyscrapers, and medium rectangles can be placed on the magazine’s website.
Sponsored Content: Publish articles, blog posts, or reviews that subtly promote your brand while providing valuable information to readers.
Video Ads: Utilize video content to engage the audience on the magazine’s digital platform.
Email Newsletters: Place ads in email newsletters sent to What’s On Dubai’s subscribers for targeted outreach.
E-Magazine Ads: Advertise in the digital edition of the magazine, which is accessible to a global audience.

Special Features and Supplements:

Event-specific Features: Advertise in special editions focused on major events, festivals, or holidays in Dubai.
Seasonal Supplements: Align your advertising with seasonal guides such as summer activities, holiday shopping, or dining guides.

Event Sponsorship:

What’s On Awards: Sponsor the prestigious What’s On Awards, which recognize the best in Dubai’s dining, entertainment, and lifestyle sectors.
What’s On Events: Sponsor events, festivals, and exclusive gatherings organized by the magazine to boost brand visibility and directly engage with potential customers.

Conclusion

Advertising in What’s On Dubai provides a strategic platform to reach a targeted, engaged, and influential audience interested in lifestyle and entertainment. By selecting the right ad formats and crafting compelling content, you can effectively achieve your marketing goals and boost your brand’s presence in Dubai’s vibrant scene. For detailed rates and advertising packages, contact EDS advertising department through their official website.

FAQ: Advertising opportunities in Whats On Dubai

What types of advertising formats does EDS offer in What’s On Dubai?

EDS provides a range of advertising formats in What’s On Dubai, including print ads (full-page, half-page, quarter-page, custom sizes), inserts, cover ads, and classifieds, as well as digital ads (banner and video ads, sponsored content, email newsletter placements, e‑magazine ads), plus event sponsorships and special supplements.

Who is the target audience reached through What’s On Dubai with EDS advertising?

Advertising through EDS in What’s On Dubai targets a diverse, engaged audience—residents, expatriates, tourists, young professionals, families, and affluent individuals—who are actively looking for the best in Dubai’s entertainment, dining, nightlife, and lifestyle offerings.

How does EDS help brands define advertising objectives in What’s On Dubai?

EDS guides clients through clear goal setting—whether it’s brand awareness, lead generation, or product promotion—by analyzing audience demographics and selecting the optimal combination of print, digital, and sponsorship formats to align with campaign objectives.

Can EDS provide event sponsorship opportunities in What’s On Dubai?

Yes. EDS facilitates event sponsorships such as sponsoring What’s On Awards, festivals, and exclusive events hosted by What’s On Dubai—offering brands enhanced visibility, credibility, and direct engagement with influential audiences.

How can EDS support brands in creating compelling ad content for What’s On Dubai?

EDS crafts high-impact, visually compelling ads with clear messaging and strong calls to action. For sponsored editorial content, their team ensures articles are informative, engaging, and subtly aligned with brand messaging to resonate with What’s On Dubai’s audience.

Does EDS offer performance tracking and optimization for What’s On Dubai campaigns?

Absolutely. EDS tracks campaign performance metrics—such as impressions, click-through rates, and engagement—enabling real-time campaign adjustments and optimization to maximize effectiveness and ensure clear ROI for What’s On Dubai advertising.