What’s On Dubai

Advertising opportunities in What’s On Dubai

What’s On Dubai is a leading lifestyle and entertainment magazine that covers events, dining, nightlife, and activities in Dubai. Advertising in What’s On Dubai offers an excellent opportunity to reach a diverse and engaged audience that is keen on discovering the best of what the city has to offer.

Why Advertise in What’s On Dubai?

Targeted Audience:

• The magazine is read by residents, expatriates, and tourists who are interested in the latest events, dining spots, nightlife, and entertainment options in Dubai.
• It reaches a diverse audience including young professionals, families, and affluent individuals looking for leisure and lifestyle experiences.

High Credibility:

• As a trusted source of lifestyle and entertainment news, advertising in What’s On Dubai enhances your brand’s credibility and positions it alongside authoritative content on local happenings.

Wide Reach:

• The publication has a substantial circulation in print and a significant online presence, ensuring broad visibility across Dubai and the wider UAE.

Steps to Advertise in What’s On Dubai

Define Your Advertising Objectives:

• Identify the goals of your advertising campaign, such as brand awareness, lead generation, or product promotion.

Understand Your Target Audience:

• Analyze the demographics, interests, and behaviors of the magazine’s readers to tailor your advertisement effectively.

Select the Appropriate Ad Formats:

• Choose from print, digital, special features, and event sponsorships based on your advertising objectives and budget.

Create Compelling Content:

• Design visually appealing ads with clear messaging and a strong call to action.
• For sponsored content, ensure the article is informative, engaging, and subtly promotes your brand.

Contact the Advertising Department:

• Reach out to the advertising team for detailed information on rates, packages, and booking procedures.
• Discuss customization options to align with your campaign goals.

Monitor and Optimize:

• Track the performance of your ads using metrics provided by the magazine.
• Adjust your strategy as needed to enhance effectiveness and achieve desired outcomes.

Advertising Options in What’s On Dubai

Print Advertising:

• Display Ads: Available in various sizes such as full-page, half-page, quarter-page, and custom sizes, strategically placed within different sections of the magazine.
• Classified Ads: Suitable for job listings, product announcements, and other specific advertisements.
• Inserts: Distribute brochures, flyers, or catalogs as inserts within the magazine to directly reach readers.
• Cover Ads: Premium placements such as inside front cover, inside back cover, and back cover for maximum visibility.

Digital Advertising:

• Banner Ads: Various formats such as leaderboards, skyscrapers, and medium rectangles can be placed on the magazine’s website.
• Sponsored Content: Publish articles, blog posts, or reviews that subtly promote your brand while providing valuable information to readers.
• Video Ads: Utilize video content to engage the audience on the magazine’s digital platform.
• Email Newsletters: Place ads in email newsletters sent to What’s On Dubai’s subscribers for targeted outreach.
• E-Magazine Ads: Advertise in the digital edition of the magazine, which is accessible to a global audience.

Special Features and Supplements:

• Event-specific Features: Advertise in special editions focused on major events, festivals, or holidays in Dubai.
• Seasonal Supplements: Align your advertising with seasonal guides such as summer activities, holiday shopping, or dining guides.

Event Sponsorship:

• What’s On Awards: Sponsor the prestigious What’s On Awards, which recognize the best in Dubai’s dining, entertainment, and lifestyle sectors.
• What’s On Events: Sponsor events, festivals, and exclusive gatherings organized by the magazine to boost brand visibility and directly engage with potential customers.