TAG 91.1 FM

Advertise On TAG 91.1 FM, The #1 Choice for the Filipino Community

TAG 91.1 FM is the #1 radio station for the Filipino community in the UAE, offering a dynamic mix of music, news, entertainment, and cultural programming. Advertising on TAG 91.1 FM provides an excellent opportunity to connect with a dedicated and engaged Filipino audience. Here’s a detailed guide on advertising options, benefits, and steps to launch an effective campaign on TAG 91.1 FM

Advertise On TAG 91.1 FM, The #1 Choice for the Filipino Community

TAG 91.1 is the #1 choice for the Filipino community in the UAE.

We play music that caters to a truly Filipino taste – the right mix of both English and OPM (Original Pinoy Music), both old and new. It’s also home to the wackiest bunch of radio jocks reflecting the diversity in the Filipino demographic of the UAE – speaking in English, Tagalog and even other Philippine dialects.

As the first premium and award-winning Filipino radio station in the UAE, Tag9 91.1 maintains dominance in the market with its hip and original content, as well as exciting promotions and giveaways. Additionally, the station brings to life the best in Filipino entertainment and information – keeping its listeners abreast with all the happenings in the UAE and back home through regular news updates.

Through its multiple platforms, Tag 91.1 has captured listeners aged 25 to 39 who possess strong purchasing power and just like their favourite Tag91.1 presenters, they embrace the UAE life – shopping, hanging out with friends, keeping up with the latest trends in music, entertainment, technology, information, and always finding reasons to SMILE!

Advertising Options on TAG 91.1 FM

Radio Spots

  • Pre-Recorded Ads: Traditional advertisements played during commercial breaks.
  • Duration: Available in 15, 30, and 60-second slots.
  • Prime Time Slots: Schedule ads during peak listening hours for maximum reach.

Sponsorships

  • Program Sponsorships: Associate your brand with specific shows or segments, such as morning shows, drive-time, or special music countdowns.
  • Event Sponsorships: Sponsor station events, cultural festivals, or community initiatives promoted by TAG 91.1 FM.

Contests and Promotions

  • On-Air Contests: Engage listeners with sponsored contests offering prizes related to your brand.
  • Promotional Campaigns: Integrated campaigns within the station’s programming to boost brand visibility and engagement.

Live Broadcasts and Interviews

  • Live Reads: Personal endorsements by radio hosts about your product or service during live broadcasts.
  • Guest Interviews: Feature brand representatives discussing products, services, or promotions on-air to connect directly with listeners.

Benefits of Advertising on TAG 91.1 FM

  • Targeted Audience: Reach a dedicated audience interested in Bollywood music, Indian culture, and entertainment.
  • Strong Listener Engagement: Benefit from a loyal listener base that actively engages with Bollywood content and cultural programming.
  • Cultural Relevance: Align your brand with content that celebrates Indian music and entertainment, enhancing brand affinity among listeners.
  • Comprehensive Advertising Solutions: Choose from a variety of advertising formats to meet your campaign objectives and budget requirements.

Steps to Launch an Advertising Campaign on TAG 91.1 FM

  • Understand Your Audience: Familiarize yourself with the demographics, interests, and preferences of TAG 91.1 FM listeners to craft targeted messaging.
  • Select Your Advertising Format: Choose from radio spots, sponsorships, contests, promotions, live broadcasts, or digital ads based on your campaign goals.
  • Develop Compelling Content: Create engaging advertisements that resonate with the station’s audience while aligning with your brand’s values and messaging.
  • Plan Your Campaign Schedule: Collaborate with the station to determine optimal air times and frequencies to maximize campaign effectiveness.
  • Coordinate with TAG 91.1 FM.: Work closely with their sales and marketing team to finalize campaign details, negotiate rates, and ensure seamless execution.
  • Monitor and Optimize: Track the performance of your ads using listener feedback and analytics provided by the station, making adjustments as needed to optimize campaign effectiveness.

FAQ: Advertising on Radio TAG 91.1 FM

Advertising costs vary based on factors such as ad type, duration, and placement. Contact the sales team at EDS for detailed pricing information.

Yes, program and event sponsorships are available, allowing brands to align with specific shows or community events promoted by the station.

Peak times typically include morning and evening hours when listener engagement is highest. Coordinate your ad schedule accordingly for optimal results.

Live reads and guest interviews can be highly effective in connecting with listeners and enhancing brand credibility through personal endorsements and direct engagement.

Advertising on TAG 91.1 FM provides a strategic opportunity to connect with a dedicated and engaged Filipino audience in the UAE. For further inquiries or assistance, feel free to ask!