CITY 101.6 FM

Advertise on City101.6 FM, UAE’s No 1 Bollywood Music Station

City101.6 FM is the UAE’s No. 1 Bollywood music station, known for its vibrant mix of Bollywood music, entertainment, and engaging programming. Advertising on City101.6 FM offers a prime opportunity to connect with a diverse audience that enjoys Bollywood culture and music. Here’s a comprehensive guide on advertising options, benefits, and steps to launch an effective campaign on City101.6 FM.

City1016 is playing you 40min Non-stop Music, with a brand legacy of 18 years of entertaining people in the UAE. Based in Dubai, City1016 is very proud of its Desi roots.

The presenters have vibrant and relatable personalities and welcome listeners to their new home, in true Desi style. The number one choice for families in Dubai with the youngest adults and their 45+ parents tuning in. The station hosts the biggest Bollywood celebrities, movie premieres and concerts. It also lavishes its listeners with “expensive prizes” and “money can’t buy experiences”.

Advertising Options on City101.6 FM

1. Radio Spots

1. • Pre-Recorded Ads: Traditional advertisements played during commercial breaks.
   • Duration: Available in 15, 30, and 60-second slots.
   • Prime Time Slots: Schedule ads during peak listening hours to maximize reach.

2. Sponsorships

1. • Program Sponsorships: Associate your brand with specific shows or segments, such as morning shows, drive-time, or Bollywood music countdowns.
   • Event Sponsorships: Sponsor station events, concerts, or Bollywood-themed community initiatives.

3. Contests and Promotions

1. • On-Air Contests: Engage listeners with sponsored contests offering prizes related to your brand.
   • Promotional Campaigns: Integrate your brand within the station’s programming to boost visibility and engagement.

4. Live Broadcasts and Interviews

1. • Live Reads: Personal endorsements by radio hosts about your product or service during live broadcasts.
   • Guest Interviews: Feature brand representatives discussing products, services, or promotions on-air to connect directly with listeners.

5. Digital and Social Media Integration

1. • Digital Ads: Utilize digital banners and ads on the station’s website and mobile app.
   • Social Media Promotion: Leverage City101.6 FM’s social media platforms to extend your campaign’s reach and engage with a broader audience.

Benefits of Advertising on City101.6 FM

• Targeted Audience: Reach a diverse audience interested in Bollywood music and entertainment, including South Asian communities in the UAE.
• Strong Listener Engagement: Benefit from a dedicated listener base that values Bollywood culture and music, ensuring high engagement with your brand.
• Cultural Relevance: Align your brand with content that celebrates Bollywood entertainment, enhancing brand affinity among listeners.
• Comprehensive Advertising Solutions: Choose from a range of advertising formats and tailor your campaign to meet specific objectives and budget requirements.

Steps to Launch an Advertising Campaign on City101.6 FM

1. Understand Your Audience: Familiarize yourself with the demographics, interests, and preferences of City101.6 FM listeners to craft targeted messaging.
2. Select Your Advertising Format: Choose from radio spots, sponsorships, contests, promotions, live broadcasts, or digital ads based on your campaign goals.
3. Develop Compelling Content: Create engaging advertisements that resonate with the station’s audience while aligning with your brand’s values and messaging.
4. Plan Your Campaign Schedule: Collaborate with the station to determine optimal air times and frequencies to maximize campaign effectiveness.
5. Coordinate with City101.6 FM: Work closely with EDS sales and marketing team to finalize campaign details, negotiate rates, and ensure seamless execution.
6. Monitor and Optimize: Track the performance of your ads using listener feedback and analytics provided by the station, making adjustments as needed to optimize campaign effectiveness.