Anghami Radio

Advertising on Anghami a leading music streaming platform in the Middle East and North Africa (MENA)

Aghami is a leading music streaming platform in the Middle East and North Africa (MENA) region, providing a vast library of music to users with the freedom to listen to their favorite tracks anytime, anywhere. With its extensive reach and highly engaged user base, Anghami offers a compelling platform for advertisers looking to connect with a diverse and music-loving audience. Here’s an overview of the advertising options available, benefits, and steps to create an effective campaign on Anghami.

Advertise on Anghami a leading music streaming platform in the Middle East and North Africa (MENA)

In a region where music is dominated by piracy, Anghami comes to fill this gap by offering a legal music alternative in an enjoyable way while making sure to implement a model that fairly remunerates artists and labels.

Introducing Anghami: the future of digital music consumption and the first service of its kind in the Middle East & North Africa.

Anghami is the leading Music platform in the Middle East which provides a seamless experience to listen to unlimited music on-the-go on your mobile. With millions of songs to search from, stream, download and share, Anghami makes listening to music enjoyable again.

Anghami is your music hub from which you can instantly play any Arabic and International song or album wherever you are – in your car, at the gym, or on the beach. You can also discover new music from your favorite artists, share your favorite tracks in real-time with friends on social networks, and download as many songs as you’d like for offline play. Flights will never feel as long again!

Anghami features licensed content from leading Arabic labels such as Platinum Records, Mazzika, Melody and many others. Anghami also features music from the major international labels such as Universal, Sony, EMI, Warner and is continuously licensing new content to bring you a complete experience from major aggregators to name a few Believe, ArpuPlus, MT2, Info2cell…

Free unlimited music is now available with you anywhere you go, across devices and geographies. Now, that’s the future of music.

Founded in 2012 by Eddy Maroun and Elie Habib, a team of music and tech fanatics, Anghami is a company with affiliates and offices in Beirut, Dubai, Cairo & Riyadh. It caters mainly for the Middle East and North African audience and is available across the continent bringing unlimited music to the Arab diaspora.

Eddy has over 10 years of experience working in the entertainment, music and mobile industry. Throughout his career, he has built close relationships with music labels and mobile operators, and enchanted audiences around the region with his keyboard.

Elie is a tech guru who has launched several startups in the mobile space. He has vast experience heading and building large platforms to telcos and building strategic relationships with operators.

In October 2012, Anghami inked an exclusive strategic partnership with the leading MBC Group (www.mbc.net), the Middle East’s #1 media group bringing the largest media exposure ever for a similar music service. The combined efforts aim to driving more value and revenues to the music industry to win over piracy.

Anghami is funded and supported by regional VC firm “Middle East Venture Partners” (www.mevp.com) leading the largest digital music investment ever in the Middle-East.

Anghami, today, is the number 1 Music platform in MENA region with the largest catalog comprising of more than 30 Million songs available for more than 70 Million users.

 

Advertising Options on Anghami

  1. Audio Ads
    • In-Stream Audio Ads: These are short audio messages that play between songs, typically 15-30 seconds long, ensuring your message reaches listeners in an engaging manner.
  1. Display Ads
    • Banner Ads: Visual ads that appear on the app interface, visible to users as they browse through the app.
    • Interstitial Ads: Full-screen ads that appear at natural transition points in the app, such as between songs or playlists.
  1. Video Ads
    • Pre-Roll Video Ads: Short video ads that play before a user-selected song or playlist starts. Typically 15-30 seconds long.
    • In-Stream Video Ads: Ads that appear during the streaming experience, interspersed with the music content.
  1. Sponsored Playlists
    • Branded Playlists: Create and sponsor playlists that align with your brand, featuring music that resonates with your target audience.
    • Playlist Takeovers: Sponsor existing popular playlists to get brand visibility among a large number of followers.
  1. Native Ads
    • Sponsored Content: Integrate your brand into Anghami’s editorial content, such as music recommendations, articles, or artist features.

Benefits of Advertising on Anghami

  • Extensive Reach: Anghami has millions of users across the MENA region, providing a vast audience for your brand.
  • Engaged Users: Music streaming users are highly engaged, often spending hours on the app, which increases ad exposure.
  • Targeted Advertising: Anghami offers advanced targeting options based on demographics, listening habits, and user preferences, ensuring your ads reach the right audience.
  • High-Quality Content Environment: Advertising on a premium music platform associates your brand with high-quality content and a positive user experience.

Steps to Launch an Advertising Campaign on Anghami

  1. Identify Your Target Audience: Understand the demographics and listening habits of Anghami’s users to tailor your message effectively.
  2. Choose Your Advertising Type: Decide whether you want to go for audio ads, display ads, video ads, sponsored playlists, or native ads based on your campaign goals.
  3. Create Engaging Content: Develop compelling and concise advertisements that resonate with music lovers. Use professional voiceover artists for audio ads and high-quality visuals for display and video ads.
  4. Plan Your Schedule: Work with Anghami to identify the best times and placements for your ads to maximize reach and impact.
  5. Partner with Anghami’s: Collaborate with the EDS sales and marketing team to plan and execute your campaign. They can provide insights, recommendations, and performance analytics.
  6. Monitor and Adjust: Track the performance of your ads using Anghami’s analytics tools and make necessary adjustments to optimize effectiveness.

FAQ: Advertising on Anghami

Costs vary based on factors such as the type of ad, duration, and targeting options. Contact the sales team at EDS for detailed pricing information.

Effectiveness depends on your campaign goals, but in-stream audio ads and pre-roll video ads tend to perform well due to their high engagement rates.

Yes, Anghami offers advanced targeting options based on demographics, listening habits, and user preferences.

Anghami provides detailed analytics tools to track the performance of your ads, including impressions, clicks, and engagement metrics.

Yes, you can create and sponsor branded playlists or take over existing popular playlists to increase brand visibility.

By leveraging the diverse advertising options available on Anghami, businesses can effectively reach and engage with a highly engaged and diverse audience. If you have further questions or need more detailed assistance, feel free to ask!