RADIO PROGRAM SPONSORSHIP

SPONSORSHIP OFFERS – OFFER’S THE CHANCE TO UTILISE LOW ENTRY COST PER CREDIT

Radio sponsorships offer the chance to utilise low entry cost per credit.

Typical radio sponsorships are traffic and travel, weather, sport, drivetime and breakfast etc.

Usually, the cost of the production of the sponsorship tags is included in the monthly cost, usually booking for a 13-week minimum period.

Several straplines can be rotated on occasions with the bigger frequency sponsorships giving the advertiser the chance to promote different areas of their business or service.You can take advantage of the fact that you are able also to plot your references on specific days.

Most stations will limit the content of the sponsorship strapline to a number of words or particular style of message favouring a non-sales type of message.

The Broadcast Authority did until a few years ago insist in fact that this was the case. This restriction has been lifted for some time now so dependent on the station EDS are often able to negotiate the inclusion of a harder selling message.

However, if an aggressive call to action is required then commercial airtime should be used where the restrictions on content are less and provided the offer/message is decent honest and legal then it should be OK to run. New campaign creative has to be passed for broadcast by the copy clearance Centre. . We’ll take care of this process for you.Often sponsorship is a great way of providing a ‘base of awareness’ on top of which many advertisers add commercial airtime with a strong selling message.

The Channel Contains Music, Fun, World News, Information, Entertainment, Movies, Culture, Games, Contests, Quiz, Technology, Sports, Lifestyle & all about Home. The vision is setting standards to a new generation music station.
We target all age group consuming Tamil entertainment including Malayalees in the region broadcasting high standard Tamil Music & interactive programs
Top of the hour Up-to-Date News Bulletin from our professional news desk, is adding spice to the quality music aired, Songs, Information & Cine Gossip etc. keep the TG glued on to the channel.
The infotainment channel will be glittered with frequent presence of South Indian celebrities & interactive participation during prime shows.

RADIO PROGRAM SPONSORSHIP FAQ

A radio program sponsorship involves associating your brand with a specific segment or show on a radio station. This typically includes having your brand mentioned during the program, with your sponsorship message or strapline being broadcasted at regular intervals. It’s an effective way to increase brand visibility and credibility by aligning with popular content.

Common programs available for sponsorship include traffic and travel updates, weather reports, sports segments, drivetime shows, and breakfast programs. These segments often have high listener engagement, making them ideal for brand exposure.

EDS leverages its extensive experience and relationships with various radio stations to secure optimal sponsorship opportunities for your brand. They handle the negotiation, creative development, and placement of your sponsorship message, ensuring it aligns with your marketing objectives and resonates with your target audience.

Sponsoring a radio program offers several advantages:

  • Enhanced Brand Visibility: Regular mentions during popular programs increase brand recall.

  • Targeted Audience Reach: Aligning with specific programs allows you to reach your desired demographic.

  • Cost-Effective Advertising: Sponsorships often provide a lower cost per impression compared to traditional advertising methods.

  • Credibility Boost: Association with reputable programs can enhance your brand’s credibility.

EDS ensures that your sponsorship aligns with your brand values and marketing goals, maximizing the impact of your investment.