4 Phases of a Marketing Plan
The Discovery:
Gain a deeper understanding of customers and market potential.
Action Steps: Perform a market, customer, and competitive analysis
The Strategy:
Create a marketing plan to determine how you will go to market.
Action Steps: Determine the appropriate marketing channels to reach each segment.
The Implementation:
Put Targeted, Cost-Effective marketing campaigns into action.
Action Steps: Create consistent marketing campaigns, develop targeted direct mail, campaigns, and implement a customer follow-up program and satisfaction surveys to build lifetime relationships with current customers.
The Measurement:
Track and identify results and refine strategies.
Action Steps: Periodically revisit your marketing plan and make necessary changes as needed.
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