Snapchat is the one of the most popular Apps in the world. It’s allows users to send short and temporary photos, videos and chats that disappear after a short amount of time. Also, Businesses can advertise on Snapchat with traditional ads, branded filters and lenses.
With nearly 400 million monthly active users it’s relevant and easy to use marketing tool that businesses shouldn’t neglect.

Here’s 7 Ideas will blow your mind and help you grow your business:

✅ Sneak Peak on your New Products.
✅ Reward your Customers with Coupons.
✅ Release behind the Scene Footage.
✅ Last Minute Offers.
✅ Videos or Pictures with Q.A.
✅ Run Sweepstakes.
✅ Be Cheeky.

#snapchatmarketing #filters #lenses #eds #socialmedia #marketing #uae #digitalmarketing #facebook #instagram #twitter #engagement #analytics #promoting #insights #network

https://eds.ae

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In the age of timelines and permanence, Snapchat offers a fresh and unique way of interacting with others. Where the norm was to have platforms where everything is saved and stored for later, Snapchat had something else in mind. Snapchat was quick to rise to fame, especially among the younger generation. Part of this success can be linked to Snapchat having something new to offer to its users. Snapchat has been a real pioneer in bringing augmented reality to its users through filters and interactive lenses. Notably, Snapchat had Stories before Instagram and Facebook. You could say Snapchat had Stories before it was cool. Snapchat is an image and video messaging app, which was developed by Evan Spiegel, Bobby Murphy, and Reggie Brown in 2011. The app allows you to share multimedia messages that will “self-destruct” in up to 10 seconds. When it comes to communication style, Snapchat mirrors how people interact with each other face-to-face. The interactions are temporary, and not stored anywhere, much like real life. This enables users to share photos and videos that last a short time before they disappear forever- leaving no history that can come back to embarrass them later. And it wasn’t long before Snapchat caught the attention of brands and marketers. With the potential to reach out to younger audiences, Snapchat is a great platform if your target market consists of millennials and Gen Z’ers. These Snapchat statistics will help you understand where Snapchat currently stands and how profitable it could be for your business. So, let’s dive into the top 10 Snapchat statistics that you need to know about in 2019

1. How Many People Use Snapchat?

As of June 2019, Snapchat has reached 210 million active daily users (Statista, 2019). That’s a lot of daily active users. For comparison, Snapchat had 190 million daily active users in the first quarter of 2019, and 188 million in the second quarter of 2018. That means that daily active users increased by 8 percent year-over-year. But how did Snapchat reach to where it is today? To start off, Snapchat brought something new to the table. It wasn’t like other social media platforms. There was something different in the interactions that Snapchat offered. And teenagers liked it. Snapchat created a new way for teens to share their photos freely. But it wasn’t just limited to the way that people could share their messages. It was also about the features that Snapchat offered. Snapchat gave users a creative platform, with fun face filters combined with the sense of privacy through the disappearing nature of the content. And even though the security isn’t foolproof, they did much more than competitors at that time. To help increase the sense of privacy, the sender is notified every time any recipient takes a screenshot of the content shared. It could be a combination of all these factors (among many more) that lead to Snapchat becoming popular among the teens of the world. But more on that later.

2. Snapchat Demographics: Age

This next Snapchat statistic highlights just how popular the app is among the younger generations. More than half, or 53 percent to be exact, of all U.S. internet users aged 15 to 25 years use the photo-sharing app (Statista, 2019). In fact, it’s currently the most popular social network among teens, ahead of Instagram, Twitter, and even social media giant Facebook. Snapchat’s main demographic has long consisted of millennials and Generation Z. Its creators understood what the younger generation wanted from social media platforms. With their target audience clearly specified from the beginning, they developed an understanding of the habits and preferences of this age group and created an app that gives them what they want. The app’s popularity decreases as we move through the age groups. Just one-third of U.S. internet users between 26 and 35 years old use Snapchat. That figure drops to less than one in five for the 36 to 45 age group and one in ten for the 46 to 55 age group; only four percent of U.S. internet users aged 56 and above use Snapchat.

3. Number of Snaps Created

According to the latest Snapchat statistics, over 210 million snaps are created every single day (Snapchat, 2020). As a result, the company increased its total snaps created per quarter to a whopping 3.5 billion in the second quarter of 2019. The company attributes this growth to the higher number of users that are using newer Android devices. Snapchat says this group of users is sending 7 percent more snaps than users who are still on the older versions of Android. One of the platform’s most popular features is Snapchat streaks (or a Snapstreak, as it’s officially called). Users create Snapstreaks by creating and exchanging at least one snap per day for consecutive days. This feature encourages users to constantly create snaps, which boosts engagement, interaction, and user retention. You may be interested to know that the current record for the longest Snapstreak stands at 1,756!

4. Snapchat Mobile Usage

A new report reveals the applications that are responsible for the most downstream mobile traffic. The Snapchat app is in second place worldwide based on overall mobile usage (Sandvine, 2019). Snapchat has managed to build up a solid user base, which is why it showed up strongly in each region when it comes to mobile bandwidth usage. This Snapchat statistic seems even more spectacular when you compare it to its installed user base, in comparison to other social media apps. Snapchat users are described commonly as being very “noisy”. This means that they’re very active in the application, and share pictures and videos regularly. Engagement levels are high, and many Snapchat users frequent the app multiple times per day (more on this statistic later under point number eight). This drives up the mobile usage, in comparison to other similar social networking apps. Another point to keep in mind is that Snapchat users love using Snapchat filters. But when it comes to cellular data, Snapchat data usage can be quite high. This can explain why your mobile data usage is so high if you’re a heavy Snapchat user.

5. Snapchat Downloads

With 53.5 million downloads, Snapchat is in the list of top 10 most popular apps worldwide (Sensortower, 2019). Most of the downloads of the Snapchat app are on Google play. In comparison, TikTok, Facebook, Instagram, and YouTube were all higher up in the list of the most popular apps worldwide, as of Q1 2019. A noteworthy mention here is that at the beginning of Q2 2019, Snapchat saw a massive increase in the number of downloads. This is closely related to the launch of the gender-swap and baby lenses on the app. Shortly after the launch, the lenses went viral. The lenses that were released on May 8, 2019 lead to a sharp increase in the daily downloads of the Snapchat app, both across iOS and Android platforms. People were using all sorts of social media apps to share how they looked with the new Snapchat lenses. The Snapchat app was downloaded an estimated 41.5 million times worldwide in May, more than twice the number of downloads from the previous month (16.8 million). Before the launch of the gender-swap and baby filters, Snapchat was being downloaded approximately 600,000 times per day worldwide. After the introduction of the new filters, the daily downloads doubled.

6. Snapchat Usage by Gender

Based on data from July 2019, Snapchat seems to be more popular among female users in comparison to male users. When it comes to the usage of Snapchat based on gender, 61 percent of users are female and 38 percent of users are male (Statista, 2019). This is different in comparison to Facebook and TikTok where male users seem to be in the majority. Women in general seem to be more fond of visual platforms like Instagram and Pinterest. When it comes to Snapchat part of this could be because they enjoy using the range of filters and lenses that Snapchat has to offer. If you’re a marketer, understanding the social media demographics can help you drive your brand’s online presence. Knowing that there are more female users of Snapchat, in comparison to male users can help shape your social media strategy. This means that you will be more aware of the type of messages you are communicating and the channels that you choose to communicate them through. So, if your target market is mostly female-oriented, Snapchat could be a great place for your brand to create and build a presence on. This will also help you avoid investing in a platform where your audience doesn’t have a large presence.

7. Snapchat Usage Frequency

Given the visual nature of Snapchat, its users are heavily reliant on their cameras, without which there probably wouldn’t even be Snapchat. The company estimates that the average daily active user accesses the Snapchat camera more than 20 times per day (Snapchat, 2020). That’s not surprising – considering that 95 percent of Snapchat users say using the app makes them feel happy. Snapchat’s power to entice users to socialize on the app is extremely strong. According to a study, the top reasons users use Snapchat include talking to friends, sharing photos, playing around with lenses and filters, and sharing videos. In comparison, most Twitter users use it to keep up with current events while most YouTube users hop on the platform to learn more about topics of interest. If you’re thinking of marketing on Snapchat in 2020, you may want to check out the latest Snapchat trends of 2020 that the app itself is forecasting for inspiration and ideas!

8. Snapchat Daily Uhttps://eds.ae/youtube-advertising-in-dubai-uae/sers

For another Snapchat statistic about engagement, 63 percent of Snapchat users say they visit the site daily. And around half (49 percent) claim that they visit the social media app several times a day (Pew Research Center, 2018). This statistic reveals that young adults are heavy users of social media apps such as Snapchat. The same report also shows us that social media platforms such as Instagram and Snapchat are especially popular among young adults between the ages of 18 to 24. It’s important to point out that Snapchat renewed its focus on its Android app, which was lagging behind in terms of updates. In 2019, Snapchat not only updated the app, but also optimized it for Android operating system. And since most of the users of Snapchat are using the Android operating system, that gave the app improved possibility to expand its user base. Adding to this, Snapchat also updated the face filters for Android, and added some new ones to their list, such as the gender-swap and baby filter, which ended up going viral. These efforts lead to an increase in engagement of users and as a result also lead to an increase in the number of downloads of Snapchat.

9. Snapchat Discover Feature

Nearly half of Snapchat’s daily Discover viewers watch Discover every day of the week (Snapchat, 2019). On January 27, 2015, Snap Inc. announced the launch of Snapchat Discover. Snapchat Discover is a feature that provides users with up-to-date news on current events, pop culture, and more. The launch of Snapchat Discover repositioned Snapchat as a distributor of news as well as a social media app to stay in touch with others. Users can access the Snapchat Discover feature by opening the Snapchat app on a mobile device and swiping right twice. On the Discover screen you can watch your friends’ Snapchat stories, but also publisher stories, various different shows and Snapchat stories. Snapchat Discover gives users the option to view stories created by publishers and TV networks. Popular networks create disappearing Stories comprised of text, image, and video. In this way, Snapchat’s Discover feature gives Snapchat the means to monetize content that they display to their audience. Despite its popularity, Snapchat Discover faces competition from other social media platforms, like Facebook and YouTube, that offer news and video content to audiences.

10. Snapchat Influencer Marketing

Almost 4 in 10 Snapchatters claim that they discover brands thanks to Snapchat celebrity endorsements and online posts (Globalwebindex, 2018). Even though Snapchat isn’t the best platform to encourage influencers, their presence has grown over the years. One of the main reasons why influencers find it hard to establish themselves on the social media platform is because there is no real middle ground where you can build up your followers. Influencers on Snapchat usually take photos of themselves using products and share these snaps on Snapchat. This works best when it doesn’t seem like actual adverts. In a way, Snapchat influencer marketing relies on word-of-mouth marketing. Brands are encouraging influencers to use their products and spread the word to their fans and followers. The important thing to keep in mind for Snapchat influencer marketing is to find a partner that can associate with your brand image. This approach isn’t just limited to Snapchat, but to any type of influencer marketing campaigns, and can directly impact the success of your campaign.

Conclusion: Snapchat Statistics

If anything these Snapchat statistics show us that Snapchat is here to stay. It has undergone a lot of growth in the past few years. And even though Snapchat saw a drop in users in 2018, it managed to make its way back out and get back on track in terms of revenue. In the coming years, Snapchat will continue to attract younger users, mainly millennials and Generation Z. And if that’s your target market, you know that Snapchat is the right place for your business to build a presence on.

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Snapchat and Instagram are the two most popular image sharing apps that popularized the photo/video sharing trend you are seeing on other social media applications such as Facebook and Twitter.
Both serve the same purpose, that is to capture high-quality photos and videos and share them ether publicly for the whole world to see, or privately within a closed group of friends or family, but they do that very differently.
Unlike Instagram, Snapchat profiles are very basic with a little more than your username and profile picture and the idea of disappearing photos and videos is something that makes Snapchat a global phenomenon among millenials.

#snapchat #instagram #millenials#socialmedia #digitalmedia #socialmediamarketing #socialmediaapplication #edsfze

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Unlike other social media platforms, Snap Chat tends to be a little complicated for advertisers who are planning to push specific content to their targets. These tips will help you get your business running on snapchat and in the right direction

1: Set up an account and make it public which means people can follow you and see the things you post even if you don’t follow them. It increases your reach, GO to Snapchat Setting> scroll to who can > view my story >Everyone.

2:Promote using existing social media profiles: If you have a lot of followers on twitter or likes on facebook, you can use these platforms to get your new snapchat account to a larger audience.

3:Besides putting your user name or URL of your user name you can have contest to drive people only on snapchat to that platform.

4:Create a Tracking system: it would allow you to track your snapchat marketing, As you know snapchat doesn’t have a great analytics that lets you know how many profile views. Optimize your content for the snapchat story to time

5:Play the long game: Keep posting relevant content to re-target your followers, It helps in building brand loyalty. So when someone is ready for your service you are the 1^st they contact.

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Welcome, one and all, to what should be a fun little tech-based post. Like many people, I find technology interesting. The way we’ve developed different systems over the years, and how we’ve gone on to apply these to modern life is at times fascinating, especially when it comes to things that you either didn’t know were even there to begin with or weren’t aware could be used in the way they are. It’s for this reason that I like today’s subject, because it covers something that, although I knew it existed, I hadn’t really considered in terms of how it’s used: Geofencing.

So, let’s start with a definition of the term. A geofence is a predefined area, within which electronic devices are monitored. This area is completely virtual; it requires no additional hardware to be installed by the user, and instead relies on data gathered from cellular/mobile phone towers, Wi-Fi data, and to a degree, GPS data. The general idea is to allow those who have set up the geofence to gain some insight into who breaches the perimeters of the fence, who sticks around, and who leaves.

The chances are, you’ve already been involved with this, at least insofar as registering perimeters goes. When you have your Wi-Fi switched on, your mobile device will send out frequent searches for new hotspots, and when one of these is found, it will most likely power on your GPS in the background and report the location to your device provider (such as Apple, Google, and so on). This allows different businesses to build up a picture of what sort of services can be offered, and where.

Now, if you weren’t aware of this at all, that probably sounds a little creepy. The thing is though, there a lot of benefits to geofencing, one of which you may have already experienced: push-notifications. Have you ever signed up to an app-based loyalty scheme for example? If so, there’s a good chance that your terms and conditions feature at least one point about the use of geofencing. This is because, when you agree to allow push-notifications, the idea is to allow the app to get them to you in a timely fashion.

So, say you’re in your local shopping mall, and you get a push notification offering a discount at a coffee shop. You then realise that there’s a branch of said chain in that very mall, and decide, ‘why not go for a drink?’ This isn’t down to lucky timing. The chances are that the company will have a geofence set up around the mall, meaning that they knew when you arrived, and knew that you weren’t simply passing through. But it won’t necessarily stop there. Let’s assume that you’re a registered app user and scanning a QR code within the app whenever you make a purchase earns you loyalty points. This will mean that the coffee shop will also have access to your purchase history. Did the discount they offered in the push notification relate to one of your frequent purchases? That’s because most businesses will use geofencing in conjunction with multiple promotions. Sure, broad brush approaches have their place too, but if you’re in a position to drill down to more detailed targeting, you’re likely to do it. There is no reason to offer cheap cappuccino to someone who doesn’t drink it when you can entice them better with 10% off their favourite hot chocolate, after all.

If we continue down the route of retail, in this case with our fictional coffee shop, they may also set up geofences around their competitors. This would allow them to see when a customer goes to another coffee shop, and maybe give them a nudge to come back. This will also allow them to see when you simply aren’t visiting coffee shops in the mall and give them an opportunity to throw a bone your way to regain your custom. That’s right, Big Brother may not always be watching, but your favourite stores are!

Of course, we don’t all run businesses that would benefit from such marketing tactics, so how does apply outside this setting? Well, there are certainly a few uses within the realms of security. With data security being such a big part of life these days, geofencing can be applied as a safe guard. The way this works is to set up a perimeter with one of two rules: either certain data cannot be accessed within/outside the perimeter, or devices automatically shut down outside the perimeter. If you want to look to wider personal security, this is already being applied by parents to ensure that their kids can’t access inappropriate material near their school, via apps installed on both their own and their child’s phones.

Of course, this also applies outside offices. Even putting the data security aside, many construction sites have geofencing strategies to show not only when workers are on site, but also to monitor the movement of equipment. Once set up, the contractors can tell when certain items leave the site, or even have it set up to prevent them being used outside the work area.

So, with that lengthy introduction out of the way, let’s have some fun! It’s time to speculate how geofencing could be utilized in the future.

I want to start here with something applies to the everyday world in a mundane setting: the rise of ‘smart devices’ in the home. You may notice that science fiction shows often show things such as houses that can tell when their occupant returns home and adjust the house temperature to ‘just right’, turn the lights on, and so on. These are all things that can be achieved now with geofencing. You simply set up the perimeter around your house, and have the devices set to power on when you arrive. Yes, there are similar systems to do the same things too, such as electricity and power company phone apps that allow you to manually adjust temperatures, or timer plugs to get your desktop PC switched on and warmed up when you’re due home, but these do have some areas where time has an effect: you need to manually operate the temperature apps, and the timer only works to plan if you arrive when expected to. If new build homes were to come with an in built geofence, these steps could be bypassed and refined. Pretty useful, right?

Then there are the potential uses in competitions. If a person were to set up a number of geofences within an area, and had an app set up to send specific clues or pointers when a registered user enters one, you could essentially set up a modern treasure hunt. It’d be like an app-focused geocaching!

Finally, there are further security potentials. The obvious would be to install the apps as defaults in smart cars and use this to track stolen vehicles. Rather than explore this though, I wanted to offer an idea whereby geofencing could help reduce a different type of crime: gun violence.

We already have what are known as locationised guns. These work by using GPS to ensure that they are only fired in certain areas, such as a hunting ground. The problem is that, due to legislative restrictions, they have never been developed commercially. Since these work in a similar way to geofencing principals though, it’s not a big leap of the imagination to say that you could set up a perimeter around high density areas such as schools or shopping malls and use these to prevent locationised gun from being deployed therein.

Of course, if this were rolled out as a standard for all guns sold in a country, city, town, etc., it would potentially prevent law enforcement from firing too, thusly reducing their effectiveness if faced with an armed attacker wielding a blade or explosives, wouldn’t it? Well, not necessarily. As stated above, you can disable and enable certain devices using a geofence as a basis. If you were to limit use to law enforcement issued weapons, that would allow bodies such as the police to continue to operate. Now there would of course be the worry that someone wanting to commit a crime could acquire a police weapon to bypass this, but even if we ignore the potential to restrict the use of individual weapons using the same technology, there’s already another workaround for that: smart guns also already exist. These weapons are equipped with tools that prevent unauthorized users from firing them, with solutions ranging from finger print recognition to physical tokens. Were law enforcement weapons to move exclusively to this system with the operation being based on finger print (or indeed similar) technology, this would also act as a way to prevent this.

So, there you have it. I hope that was as interesting for you to read as it was for me to write. But what do you think? Were you already aware of geofencing? How could you see it being used in the future? Let me know in the comments below.

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At some point, every entrepreneur comes to the crossroads of whether they should engage in social media marketing or not.  The quick answer is – yes!

I know, I know! You don’t have time! You have a dozen appointments on the go, a million tasks on your to-do list and you simply can’t afford the time to learn how to do it!  The truth is – You can’t afford not to!

If you are in business to make money, then you will no doubt want to have conversations with prospective clients, right? For realtors, those conversations are embedded within their lead generation systems.  Your goal, always, is to have as many conversations as you can, because those conversations translate to leads and those leads translate to appointments and those appointments translate to deals….. get the idea? Now, imagine if you will, that every time you had a “conversation” with someone, you were able to gauge exactly how they feel about you and your services, how often they heard your message, and if they have told anyone else about you and what they have learned.  This is the power of Social Media Marketing!

Are you ready to start having “conversations” on the social web, with prospective clients, and have the ability to monitor and track your engagement? Lets go!

10 Tips to Getting Started on Social Media Marketing

1. What is your goal.

What is it that you hope to achieve through these “conversations”.  Why do you want to engage? Are you trying to sell a product or service? Stay relevant? Build a brand name? Boost loyalty? Be known as the trusted source for information? Figuring out what you hope to achieve will affect the types of content you publish and what your “voice” will be.

2. Know your audience, Know your audience, Know your audience

This couldn’t be more important.  You will be engaging in conversations on the social Web.  Make sure that your message and voice match what your target audience wants and needs to hear.  Just like in face to face conversations, the goal is to speak WITH people, not speak AT people.  Are you a brokerage or realtor trying to communicate with consumers? Or are you trying to communicate with other Realtors? I often see social media accounts where the lines are really blurred.  One moment they are posting about how much they love what they do and how happy their clients are, and then the next moment they are complaining about a bad deal or client and posting photos of themselves drinking at bar with the hashtag #FML.  Point being, knowing your audience will help you determine what your voice will be and will also help you to identify what your content should look like.

3. Content Management

There is no shortage of content on the web, so the issue is not really about where to find things to post.  The question is whether you are able and willing to manage your sites yourself, whether you should hire someone, or whether you should create original content or source it from other places.  A few factors come into play when making the decision.  First, do you have the budget to hire someone else? If the answer is no (which is usually the case for most realtors, at least at the beginning), then your option is to manage the site yourself.  This does not have to be an overwhelming and daunting task. In fact, one could argue that the only person who can speak like you and be you – is well, you!   Your number one goal, should always be to connect with people, and you do that by engaging, sharing, and ensuring your message is both relevant and consistent. I don’t think the debate on original content vs shared content will ever end, and depending on who you are talking to, they each have valid points.  But remember one thing – your job is to sell, and in order to sell, you can’t be behind a computer for 4 hours a day creating content.  Opt for a modest approach to start and then re-evaluate as you go.

4. Create a schedule

It is important, as you move forward in planning your social media marketing campaign, that you identify how often you will be posting.  This will help you plan your day and be better prepared to manage your sites.  I will always argue that it is quality over quantity. Start with a schedule of 1-2 posts per week, and about 15-20 minutes per day for engaging.  By engaging, we mean liking, comment and sharing with your friends/followers/connections.  “Conversations” are never a one-way street.

5. Select your platforms

Are you already familiar with specific platforms? Where does your target audience gravitate most? This will help point you in the right direction. Will it be Linkedin, Facebook, Twitter, Instagram, Snapchat….the list can go on. Pick your preferred platforms and get started on creating your profiles.  Remember, this is business, so make sure people will be able to identify what you do and who you are.  Oh, and you know the old adage “your first impression is a lasting  impression”? Make sure your profile photo is clear and professional.  That means, no photo of the dog, or kids or a selfie…. sorry! Your photo is the first thing they will see.  Next to that is your profile description.  Take a bit of time crafting that description of who you are, and invest in professional photography.  Trust me, they will not go to waste!

6. Quality vs Quantity

I referenced this earlier when we were talking about how many posts you should be working towards, but the same rule applies to your audience.  As you get started, you may come across apps and tools that promise to bring you thousands of free followers.  Remember this – it is better to have 100 engaged followers than 1000 ghost profiles who will never ever turn into potential leads or sources of referrals. The social platforms are moving away from algorithms that force you to see sponsored ads, and more towards relationship and personal engagement. That means, they can detect if you have fake followers, paid subscribers or are using automated third party content. They want “real” people.  Which leads to me the next point…

7. Be authentic

When crafting your messages and content and engaging with your audience, be genuine and authentic.  No one likes to be “sold”.  In a world where we are bombarded with sales pitches and marketing messages, people want “real”. Remember, one day you will hopefully get to meet the people you engage with online,  Be sure that you are who they think you are.

8. The 80/20 Rule

Your profiles and accounts should not be 100% business, they are called “social” platforms for a reason.  People do business with people they like, know and trust.  If you and I have something in common, your like-ability already goes up in my books.  If my friends are connected with you, then your perceived trust goes up as well.  The 80/20 rule means, that 20% of the time, your message should be focused around what you do, what you are selling and self-promotion.  But, 80% of time, you will be engaging, posting relevant messages and information, and creating a perception that you want people to have of you.  You see, the true hidden power of social media is that you get to control the perception you are creating.  Don’t be afraid to post special family moments, recognition achievements, testimonials, your nature walks with your dog, in addition to your showings, listings, virtual tours etc… all of these things make you who you are, and they also allow people to get to know you.  (Well, the parts of you that you choose to share anyways).  Do we all have bad days? Yep! Do we all have opinions on politics and world issues? You bet! With the 80/20 rule also comes the rule “be positive”!.  No one wants to hear you complaining and venting and treating social media like your “dear diary”.  Look where that’s gotten Trump! (again, I digress…)

9. Post and Watch

Most of the online social platforms offer you a variety of analytics and metrics to evaluate your engagement.  How many people visited your site, watched your video, comments left, likes received, number of shares etc.. As you begin to post, start evaluating your effectiveness.  Don’t be too quick to judge.  If you only have 10 people on your account, it might not be a large enough sample to evaluate whether your message is effective or not.  But the key is to watch and take notes.  Start to listen to your audience.  Notice their likes, clicks, comments and shares as they will tell you a lot about what they want to hear.  Allow them to control the conversation in that sense.  Once you identify topics or posts that they enjoyed, repeat!

10. Balance

Like everything in life, too much of one thing is not always good.  Sales is not an easy job, and facing objections, deals that fall apart and people that say no, can take its toll.  It is no wonder why more and more realtors choose to hide behind their screens.  But, social media is NOT a replacement for real conversations.  It is an enhancement. Design your strategy, stick to a schedule and stay focused on what is really important to building a business.  Don’t get caught up in the world of social marketing.  You don’t need a Blog, and a VLOG, and a YouTube Channel, and Live FB show, and Instagram, and Twitter, and LinkedIn, and Snapchat, and Pinterest and… you get the idea.  Yes, they are all valuable, but if you are finding that most of your time is spent behind a computer or staring at your phone then I can almost guarantee you are not “in business”.

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