2- Branding, on the other hand, is the marketing practice of actively shaping your brand. Branding is about defining who you are as a company. It’s your mission, your values, and what makes you special and unique. It’s your key brand elements, like your logo, your website, and your brand style guidelines. If marketing is what gets people to engage with your company for the first time, branding is what keeps them coming back for years to come.

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People seem to think that a personal brand is all about making sales.

That it’s about selling your service and that it’s going to start bringing customers through your door.

Before we even get there, you need to BUILD your brand first.

Unless you build your brand, you can’t attract an audience, let alone build a business.

I’m not even going to talk about building an offer and what goes into that.

Let’s get the basics right first.

👉🏼Are you clear on your brand?
👉🏼Are you clear on your audience?
👉🏼Are you clear on what your overall objective is?
👉🏼Are you clear on what you need to keep in mind to build the perception you want?
👉🏼Are you clear on what you need to do to put your brand to action?
👉🏼Are you clear on what result you want to achieve?

Unless all of those are YES, you’re not ready to build a business out of your personal brand.

Stop seeing your personal brand as something you can just whip up.

It takes a lot of time and effort. But if you know what you’re doing, the journey is easy.

The very step you need to take is get some serious clarity on what the process is.

Understand how it REALLY works.

Build that foundation first before you begin thinking of building the whole damn castle.

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Re-energize and push your brand forward by using our company marketing services and achieve fabulous campaign results.

Contact us now and let’s make the first step of investing into building a qualified business and build your business back up again.

Get in touch with us,
call: +971 4 5193444.
Visit: www.eds.ae

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SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.

The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.

One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.

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